Babble Cloud

Tech / AI / Software

MarketingOperationsManager

pristina, pristina, kosovo FULL TIME
The Brief

“Marketing Operations Manager at Babble Cloud. Skills: Signal Scoring & Intelligence Model ownership, Automation Infrastructure ownership, Marketing Data & CRM Integration ownership, Attribution & Performance Framework ownership, Lead Lifecycle & Funnel Design ownership, Commercial Alignment. Own the design, build, and ongoing refinement of the customer and prospect signal scoring model. Develop and maintain the customer health model”

What You'll Achieve.

Ensure systems produce measurable business impact; Signal model accuracy and commercial impact — are the right motions being triggered for the right accounts?; Reliability and efficiency of the automation infrastructure; Accuracy of the marketing attribution model and clarity of pipeline contribution reporting; Quality and consistency of marketing data within Salesforce; Improvement in lead-to-opportunity conversion rates and marketing-to-sales handoff quality

Industry & Context.

Tech / AI / Software
Problems you'll solve

analytical capability — able to think in commercial outcomes as much as data architecture

What They're Looking For.

Must Have

Minimum 5 years' experience in a Marketing Operations, Revenue Operations, or marketing technology role, experience with HubSpot — including workflow configuration, automation design, sequence optimisation, and integration management, Proficiency with Salesforce CRM and experience managing HubSpot-Salesforce integrations, Demonstrable experience designing or operating a signal scoring, lead scoring, or customer health model, analytical capability — able to think in commercial outcomes as much as data architecture, Excellent communication and stakeholder management able to work as a strategic partner across Marketing, Sales, and Finance, High attention to detail with a structured, disciplined approach to data quality and system governance

Nice to Have

Experience with BI tools such as Power BI for marketing performance dashboards and attribution reporting, Familiarity with next best action or propensity modelling frameworks, Experience in a B2B technology, SaaS, or recurring revenue environment, Expert in Excel, Experience managing or developing junior team members

What You'll Do.

and ongoing refinement of the customer and prospect signal scoring model

Develop and maintain the customer health model

Define and operationalise next best action logic

Own and develop the automation infrastructure that runs commercial motions across HubSpot and Salesforce

Ensure the automation layer executes reliably

Identify opportunities to reduce manual effort across marketing and RevOps through intelligent automation

Manage the Marketing Automation Coordinator

Own marketing data infrastructure

Define and enforce data standards across marketing inputs to CRM

Oversee the integration between HubSpot and Salesforce

Build and maintain the marketing attribution model

Own marketing performance analysis directly

Define the scope and handover criteria for a dedicated marketing analyst capability

Define and manage lead lifecycle stages

Optimise the marketing-to-sales handoff process

Produce regular handoff performance and funnel conversion reports

Act as the primary RevOps partner for all marketing data

and intelligence requirements

Align with RevOps and Sales on pipeline generation targets

shared reporting standards

and commercial governance

Contribute to the broader RevOps roadmap

How You'll Work.

Team & Collaboration

Partner with the Marketing and Sales leadership to iterate on signal definitions; Partner with Marketing, Sales, and Finance; Collaborate with Sales Leadership and RevOps; Align with RevOps and Sales on pipeline generation targets, shared reporting standards, and commercial governance

Communication Scope

Excellent communication; Stakeholder management

Free ATS check

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