Meter

Tech / AI / Software

MarketingOperations

$122–172k san francisco, california, united states FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Marketing Operations at Meter. Skills: Marketing Operations, Marketo, Bizible, Salesforce, Data Management, Reporting, Automation. Own the execution layer: systems, data flows, email engine, and reporting infrastructure.. Conduct comprehensive audits of Marketo programs, lifecycle, and marketing-to-sales data flows.”

Industry & Context.

Tech / AI / Software
Problems you'll solve

Resolve inefficiencies in Marketo programs, lifecycle, and data flows.; Address issues wasting APIs, creating racing conditions, or sending data nowhere.; Improve email deliverability.; Solve form issues.; Perform Salesforce record cleanup.; Identify and eliminate pain points through new technology or processes.

What They're Looking For.

Must Have

Experience with Marketo, Experience with Bizible, Experience with Salesforce, Experience with Splash, Experience with Slack, Experience with a 12-tool tech stack, Experience with email nurture engines, Experience with reporting infrastructure, Experience with marketing automation, Experience with data flows, Experience with API optimization, Experience with lifecycle marketing, Experience with marketing-to-sales data flows, Experience with campaign tracking, Experience with online engagement tracking, Experience with building integrations across key platforms, Experience with rolling out new marketing automation, Experience with process documentation, Experience with data cleanup, Experience with anticipating team needs, Experience with scaling data for quality, Experience with improving marketing funnel efficiency

Nice to Have

Experience with building networks from the ground-up, Experience with enterprise hardware design and building, Experience with intuitive software design and building, Experience with streamlined operations for great outcomes, Experience with deploying networks at scale

What You'll Do.

Own the execution layer: systems

and reporting infrastructure.

Conduct comprehensive audits of Marketo programs

and marketing-to-sales data flows.

Develop and execute plans to resolve inefficiencies and map out a healthy

Launch structured email nurture engines across core audiences.

Build reporting infrastructure including scalable dashboards in Bizible and Salesforce.

Ensure marketing activities

and reporting data are optimal.

Improve systems for marketing team self-service.

Review and prioritize incoming requests from the marketing team (email fixes

Enhance email nurture programs (assets

Build and oversee integrations across key platforms.

Identify and implement new technologies or processes to eliminate pain points.

Build out new tracking for campaigns and online engagements within Bizible and Salesforce.

Document processes and provide end-to-end ownership of rollouts.

How You'll Work.

Team & Collaboration

Work alongside the first marketing operations hire.; Serve as the go-to person for the marketing team.; Collaborate with marketing, partners, and sales teams on integrations and rollouts.; Help teammates understand the impact of their work and programs.

Communication Scope

Clearly communicate plans for resolving inefficiencies.; Create reporting dashboards understandable to those outside marketing.; Provide thorough process documentation.

Process & Methodology

Prioritize incoming requests., Develop clear plans for resolving inefficiencies., Map out scalable technology stacks., Launch structured email nurture engines., Build reporting infrastructure., Oversee integrations., Own roll-outs end to end.

Full Job Description

Meter's marketing team has shipped over 200 campaigns since rolling out Marketo 2.5 months ago. We've built a 12-tool tech stack, expanded into new channels, and grown a team that moves fast. Now, we're looking for the second Marketing Operations person to continue to scale efficiently. This is a role for someone who wants to build with us—you are not inheriting a system where you’ll make small optimizations. You'll work alongside our first marketing operations hire to own the execution layer: the systems, the data flows, the email engine, and the reporting infrastructure that tells us what's actually driving pipeline. If you're the kind of person who gets genuinely excited about a clean Marketo instance and a Bizible dashboard that finally tells the right story, this is your role. What success looks like - In your first 90 days, complete a comprehensive audit of our Marketo programs, lifecycle, and marketing-to-sales data flows. Deliver a clear plan that resolves what's wasting APIs, creating racing conditions, or sending data nowhere—and maps out what a healthy, scalable stack looks like. - By month four, launch a structured email nurture engine across at least three core audiences (prospects, channel partners, and customers) with A/B tested messaging, improved deliverability, self-serve templates. - By month six, build the reporting infrastructure that doesn't exist yet: scalable dashboards in Bizible and Salesforce that show weekly, monthly, and quarterly marketing impact on pipeline—clear enough that someone outside marketing actually understands it. What your day-to-day will look like You will be the go-to person for making sure that marketing activities, data hygiene, operational flows, and reporting data is the best for our customers: the marketing team. You’re willing to take the extra steps to assure they succeed with our self-service model, improving the systems we all work in, and making operations better everyday. On any given day, you’re excited to: -

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