Base
power company
MarketingOperations
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Operations at Base. Skills: scaling systems behind customer acquisition engine, increasing speed, intelligence, and effectiveness of marketing operations, driving experimentation across lifecycle, referrals, customer engagement, and operational workflows, building systems, automation, and infrastructure for experimentation, identifying bottlenecks, designing better systems, implementing automation, improving measurement, launching experiments, and operationalizing new workflows, lifecy”
What You'll Achieve.
increasing the speed, intelligence, and effectiveness of how marketing operates; drove measurable business outcomes
Industry & Context.
identify bottlenecks; design better systems; implement automation; improve measurement; launch experiments; operationalize new workflows; identify bottlenecks, friction, and opportunities for operational leverage; analytical ability and comfort working with data, funnels, attribution, experimentation, and customer behavior
work in-person, not a 9-to-5, all-in
What They're Looking For.
Must Have
highly execution-oriented, built workflows, operational systems, lifecycle programs, or experimentation frameworks that drove measurable business outcomes, systems thinking, analytical ability and comfort working with data, funnels, attribution, experimentation, and customer behavior, Ability to operate independently and execute quickly in ambiguous, fast-moving environments, Technical fluency and curiosity, judgment and a bias toward action, High ownership and accountability
Nice to Have
Lifecycle marketing systems such as HubSpot, Braze, Customer. io http://Customer. io, Iterable, or similar platforms, Building or scaling referral programs, AI workflows, operational automation, or internal tooling that improved execution or business performance, analytics fluency, including SQL and product analytics platforms such as PostHog, Amplitude, or Mixpanel, Experience with experimentation frameworks, funnel analysis, segmentation, and attribution systems, Experience operating in high-growth startup environments
What You'll Do.
Drive experimentation across lifecycle
and growth operations
and automation that improve the speed and effectiveness of the Marketing team and broader Growth organization
Own and execute lifecycle marketing strategy across onboarding
Strategically improve Base’s referral program through experimentation
operational improvements
and customer experience optimization
Identify opportunities to use AI and automation to improve workflows
and operational leverage across Growth
Build operational infrastructure that improves measurement
and experimentation velocity
Improve instrumentation
operational visibility
and data quality across growth systems
How You'll Work.
Team & Collaboration
Partner closely with Growth, Product, Engineering, Data, Sales, and Support teams to improve systems and customer experiences across the funnel
Full Job Description
ABOUT BASE Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time. ABOUT THE ROLE Base is looking for an excellent operator to help scale the systems behind our customer acquisition engine. This role is responsible for increasing the speed, intelligence, and effectiveness of how marketing operates. You will drive experimentation across lifecycle, referrals, customer engagement, and operational workflows, while building the systems, automation, and infrastructure that make that experimentation scalable. You will identify bottlenecks, design better systems, implement automation, improve measurement, launch experiments, and operationalize new workflows across the business. In many cases, you will not just help define strategy, you will execute it directly. A major part of the role is lifecycle and customer engagement strategy. You will own how we engage customers across onboarding, activation, referrals, retention, and winback, continuously testing and improving performance through segmentation, messaging, incentives, timing, routing, and operational design. The ideal candidate is highly resourceful, systems-oriented, technically curious, and obsessed with finding leverage. You should be equally comfortable thinking strategically, digging through data, building workflows, launching experiments, and executing quickly in ambiguous environments. WHAT YOU'LL DO - Drive experimentation across lifecycle, referrals, onboarding, engagement, retention, and growth operations. - Build systems, workflows, and automation that improve the speed and effectiveness of the Marketing team and broader Growth organization. - Own and execute lifecycle marketing strategy a
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