LearnUpon
MarketingOperations&AITransformationManager
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“Marketing Operations & AI Transformation Manager at LearnUpon. Skills: Marketing operations, AI transformation, HubSpot migration, Marketing tech stack. Lead Marketo to HubSpot migration. Manage marketing tech stack”
What You'll Achieve.
Optimize ROI; Unlock unprecedented productivity; Deliver measurable value
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years marketing operations, 5+ years marketing technology, Hands-on HubSpot expertise, Direct HubSpot platform migration experience, Working knowledge of Salesforce CRM, Demonstrable experience building marketing dashboards, Demonstrable experience building funnel reporting, Demonstrable experience building pipeline analysis, Practical experience designing AI-enabled workflows, Practical experience implementing AI tooling, Understanding of marketing data, Understanding of lead lifecycle, Understanding of revenue attribution models, Superb written English communication skills, Superb verbal English communication skills, Bias for action, Project management discipline, Ability to balance strategic thinking, Ability to balance hands-on execution
Nice to Have
Experience in LMS industry, Experience in Learning Tech industry, Experience working in fast-growing SaaS startup, Experience leading martech transformation projects, Experience leading martech consolidation projects, Working knowledge of SQL, Working knowledge of BI tools, Working knowledge of data warehousing concepts, Familiarity with prompt engineering, Experience supporting ABM programmes, Experience supporting integrated demand strategies
What You'll Do.
Lead Marketo to HubSpot migration
Manage marketing tech stack
Deliver funnel reporting
Automate day-to-day workflows
Identify high-impact AI use cases
Ensure campaign execution
Establish data hygiene standards
Maintain lead routing logic
Maintain scoring models
Maintain lifecycle management
Integrate custom data sources
Integrate automated enrichment tools
How You'll Work.
Team & Collaboration
Partner with Demand Generation; Partner with Content; Partner with Brand; Partner with Sales; Partner with RevOps; Partner with BI teams; Collaborate with GTM Engineer
Communication Scope
Verbal communication; Written communication
Process & Methodology
Project management discipline
Full Job Description
Work Mode: Hybrid 3+ days per week in our Dublin office Department: Marketing About the Company LearnUpon partners with over 1,600 organisations globally to unlock the potential of employees, customers & members through learning that’s easy, scalable and focused on results. Read more about life at LearnUpon here. About the Team The Marketing Team functions as a strategic engine for LearnUpon’s global growth. We are actively transforming Marketing from an execution-heavy support unit into a high-velocity, data-driven revenue driver. By establishing absolute clarity over our marketing-to-sales funnel and pioneering AI-driven workflows, we ensure our go-to-market strategies are optimized, scalable, and relentlessly focused on pipeline results. About the Opportunity As our Marketing Operations & AI Transformation Manager reporting to the VP Marketing, you will be a critical catalyst for our North Star by owning the systems, data, and processes that power our global marketing engine. You will lead our migration from Marketo to HubSpot, manage the wider marketing tech stack, and deliver the funnel reporting necessary to optimize ROI. Critically, you will be our dedicated AI champion—bridging the bandwidth gap by practically implementing AI tooling and automating day-to-day workflows to unlock unprecedented productivity across the team. In addition, you’ll be responsible for: Leading the end-to-end migration from Marketo to HubSpot, including planning, data migration, programme rebuild, Salesforce integration, QA, and team enablement. Owning marketing reporting and analysis across the funnel—from campaign performance and channel ROI through to MQL, pipeline, and revenue contribution. Managing and optimising the marketing tech stack, ensuring tools are well-integrated, properly governed, and delivering measurable value. Developing and rolling out the framework for AI adoption across the marketing team—identifying high-impact use cases, evaluating tools, defining processes,
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