MarketingOperations&AITransformationManager

Work Mode: Hybrid 3+ days per week in our Dublin office Department: Marketing About the Company LearnUpon partners with over 1,600 organisations globally to unlock the potential of employees, customers & members through learning that’s easy, scalable and focused on results. Read more about life at LearnUpon here. About the Team The Marketing Team functions as a strategic engine for LearnUpon’s global growth. We are actively transforming Marketing from an execution-heavy support unit into a high-velocity, data-driven revenue driver. By establishing absolute clarity over our marketing-to-sales funnel and pioneering AI-driven workflows, we ensure our go-to-market strategies are optimized, scalable, and relentlessly focused on pipeline results. About the Opportunity As our Marketing Operations & AI Transformation Manager reporting to the VP Marketing, you will be a critical catalyst for our North Star by owning the systems, data, and processes that power our global marketing engine. You will lead our migration from Marketo to HubSpot, manage the wider marketing tech stack, and deliver the funnel reporting necessary to optimize ROI. Critically, you will be our dedicated AI champion—bridging the bandwidth gap by practically implementing AI tooling and automating day-to-day workflows to unlock unprecedented productivity across the team. In addition, you’ll be responsible for: Leading the end-to-end migration from Marketo to HubSpot, including planning, data migration, programme rebuild, Salesforce integration, QA, and team enablement. Owning marketing reporting and analysis across the funnel—from campaign performance and channel ROI through to MQL, pipeline, and revenue contribution. Managing and optimising the marketing tech stack, ensuring tools are well-integrated, properly governed, and delivering measurable value. Developing and rolling out the framework for AI adoption across the marketing team—identifying high-impact use cases, evaluating tools, defining processes,