Marketing Manager

MarketingManagerSpecialtyElastomersAPAC

China FULL TIME
The Brief

“Marketing Manager - Specialty Elastomers APAC at Marketing Manager. Skills: strategic marketing leadership, commercial success, segment roadmap, growth programs, market initiatives, commercial execution plans, customer segmentation target setting, pricing input, value propositions, product portfolio strategy, portfolio evolution rationalization, market and competitive intelligence, pricing trends, regulatory developments, market opportunities, collaboration, cross functional leadership. Develop,”

What You'll Achieve.

driving strategic marketing leadership and enabling commercial success in the region; deliver sustainable growth; prioritize and commercialize new solutions and platforms; optimize market approach; strengthen value propositions and drive customer engagement; accountable for results and continuous improvement

Industry & Context.

Problems you'll solve

Continually assess regional market dynamics and adapt strategic priorities as needed to deliver sustainable growth; Synthesize insights into the strategy

What They're Looking For.

Must Have

Bachelor's degree in marketing business administration or related field, Minimum of 12 years of industry experience, Minimum of 10 years of experience in marketing, commercial, and/or business development roles, Demonstrated experience building and executing multi-year strategies, understanding of innovation processes and portfolio management, Experience driving commercial initiatives and working cross functionally with sales and product teams

Nice to Have

MBA preferred

What You'll Do.

and maintain the three-year regional marketing strategy and segment roadmaps

Continually assess regional market dynamics and adapt strategic priorities as needed to deliver sustainable growth

Translate global strategic directions into actionable regional plans

Identify unmet customer needs and emerging trends to shape innovation priorities

Define market driven innovation concepts and develop business cases for new opportunities

Partner with the innovation and product management teams to prioritize and commercialize new solutions and platforms

Drive regional commercial execution plans

Develop customer segmentation target setting and pricing input to optimize market approach

Ensure robust preparation and execution of regional product launches

Provide marketing support to strengthen value propositions and drive customer engagement

Shape the regional product and customer portfolio strategy in alignment with overall business priorities

Partner with product management and sales to define portfolio evolution rationalization and focus areas

Oversee regional marketing campaigns

and lead generation activities

Ensure continuous monitoring of competitor moves

regulatory developments

and market opportunities

Synthesize insights into the strategy

Guide the marketing analyst in gathering and reporting intelligence

How You'll Work.

Team & Collaboration

close collaboration with sales, product management, innovation, and other cross functional partners; Collaborate closely with the commercial team; Partner with the innovation and product management teams; Partner with product management and sales; Serve as the regional marketing lead, orchestrating collaboration across sales, technical, supply chain, operations and finance

Process & Methodology

Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps, Translate global strategic directions into actionable regional plans, Define market driven innovation concepts and develop business cases for new opportunities, Ensure robust preparation and execution of regional product launches, Oversee regional marketing campaigns, content development, trade show presence, and lead generation activities

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