Labcorp
Biopharma
MarketingManager–SouthKorea
“Marketing Manager – South Korea at Labcorp. Skills: Marketing strategy, Campaign management, Demand generation, Account-based marketing. Lead localized marketing initiatives. Develop strategic marketing programs”
What You'll Achieve.
Accelerate growth; Strengthen brand presence; Generate high-quality demand; Contribute measurable commercial impact; Deliver qualified leads; Improve effectiveness through testing
Industry & Context.
10–30% travel
What They're Looking For.
Must Have
5+ years marketing experience, B2B marketing experience, Business acumen, Experience marketing complex services, Experience with digital marketing, Experience with content strategy, Experience with omni-channel campaign execution, Experience with performance measurement, Familiarity with ABM strategies, Proficiency in PowerPoint, Proficiency in Excel
Nice to Have
MBA is a plus, Familiarity with CRM reporting tools is a plus
What You'll Do.
Lead localized marketing initiatives
Develop strategic marketing programs
Strengthen brand presence
Generate high-quality demand
Contribute measurable commercial impact
Own marketing strategy and annual plan
Build market approach
Identify market growth opportunities
Translate insights into annual priorities
Translate global campaigns locally
Develop positioning and messaging
Develop value propositions
Plan integrated marketing programs
Execute integrated marketing programs
Optimize audience targeting
Optimize channel selection
Optimize campaign sequencing
Deliver qualified leads
Provide campaign performance visibility
Manage campaign calendar
Manage campaign workflows
Improve campaign effectiveness
Align account priorities
Align account messaging
Align account engagement approach
Support opportunity progression
Own local content strategy
Own local content plan
Develop thought leadership assets
Localize thought leadership assets
Translate technical capabilities
Ensure Korean localization is transcreation
Build event marketing strategy
Execute event marketing strategy
Engage decision makers
Maintain awareness of industry events
Participate in industry communities
Design event programs
Operate in matrix organization
Influence key stakeholders
Collaborate with marketing teams
Align on campaign frameworks
Drive efficient execution
Convert messaging into sales formats
Improve adoption and consistency
Maintain understanding of ecosystem
How You'll Work.
Team & Collaboration
Matrix organization; Cross-functional partners; Global marketing teams; BDDs and SMEs; Sales and scientific SMEs
Communication Scope
Value narratives; Client-facing decks; Solution brochures
Process & Methodology
Project management, Time management, Prioritization
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