Labcorp
Biopharma
MarketingManager–SouthKorea
“Marketing Manager – South Korea at Labcorp. Skills: Marketing strategy, Campaign management, Demand generation, Account-based marketing. Lead localized marketing initiatives. Accelerate growth for Biopharma Laboratory Services”
What You'll Achieve.
Accelerate growth; Generate high-quality demand; Contribute measurable commercial impact; Deliver qualified leads; Improve effectiveness
Industry & Context.
10–30% travel
What They're Looking For.
Must Have
5+ years marketing experience, Experience marketing complex services, Experience in digital marketing, Experience in content strategy, Experience in omni-channel campaign execution, Experience in performance measurement, Familiarity with ABM strategies, Proficiency in PowerPoint, Proficiency in Excel
Nice to Have
MBA is a plus, Familiarity with CRM reporting tools is a plus
What You'll Do.
Lead localized marketing initiatives
Accelerate growth for Biopharma Laboratory Services
Develop strategic marketing programs
Strengthen brand presence
Generate high-quality demand
Contribute measurable commercial impact
Own South Korea marketing strategy
Build market approach
Identify market growth opportunities
Translate insights into annual priorities
Translate global campaign themes
Develop positioning and messaging
Develop value propositions
Plan integrated marketing programs
Execute integrated marketing programs
Optimize audience targeting
Optimize channel selection
Optimize campaign sequencing
Deliver qualified leads
Provide visibility into campaign outcomes
Manage campaign calendar
Manage campaign workflows
Improve campaign effectiveness
Influence internal stakeholders
Support opportunity progression
Own local content strategy
Own local content production plan
Develop localization plan
Develop high-impact assets
Translate technical capabilities
Ensure Korean localization is transcreation
Build event marketing strategy
Execute event marketing strategy
Maintain awareness of events
Ensure Labcorp presence is purposeful
Design event programs
Collaborate with event manager
Operate effectively in matrix organization
Influence key stakeholders
Partner with South Korea BD/Sales
Partner with scientific/technical SMEs
Collaborate with APAC marketing teams
Collaborate with Global marketing teams
Convert messaging into sales-ready formats
Maintain understanding of ecosystem
How You'll Work.
Team & Collaboration
Matrix organization; Cross-functional partners; APAC marketing teams; Global marketing teams; BD/Sales teams; SMEs
Communication Scope
Value narratives; Messaging; Proof points
Process & Methodology
Project management, Time management, Prioritization
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