MarketingManager–SouthKorea

**Marketing Manager – South Korea** Labcorp is seeking a **Marketing Manager – South Korea** to join our team in **Shanghai, China****.** **Job Responsibilities:** * **Job Summary: Labcorp is seeking a highly motivated and results-driven Marketing Manager – South Korea to lead and execute localized marketing initiatives that accelerate growth for Biopharma Laboratory Services (BLS) in South Korea.** This role is accountable for developing and implementing strategic marketing programs to strengthen brand presence, generate high-quality demand, and contribute measurable commercial impact for Korean pharmaceutical and biotech customers across Labcorp’s BLS portfolio supporting new drug development. The ideal candidate is a strategic B2B marketer with strong business acumen, capable of influencing key internal stakeholders in a matrix organization and partnering closely with BDDs and Subject Matter Experts to translate complex services into compelling, customer-relevant value narratives. The candidate will also bring strong familiarity with the South Korean drug development ecosystem, including industry conferences, associations, digital channels, and best practices for engaging decision makers. Reports to: Senior Director, International Marketing. * **Marketing Strategy & Annual Planning** Own the South Korea marketing strategy and annual plan aligned with APAC and global BLS priorities. Build a market approach that supports growth across the BLS portfolio, balancing near-term demand generation with long-term brand and credibility building. Identify and prioritize market growth opportunities by customer segment (e.g., top pharma, fast-growing biopharma, emerging biotech) and by use case across drug development stages and translate insights into annual priorities and program focus. Translate global campaign themes into locally relevant programs that reflect South Korean market dynamics and cultural nuances, while maintaining Labcorp brand consistency. Develop clear posi