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MarketingManager
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“Marketing Manager. Skills: Marketing project execution, Cross-border cooperation, Influencer management, Content and trend observation. Participate in user insight, selling point sorting, and marketing creative planning for the PUBG MOBILE in Central Asia. Promote the landing and execution of market projects in close cooperation with local colleagues according to version updates, festival nodes, and brand promotion needs”
What You'll Achieve.
Ensure projects are completed as planned and effectively reviewed; Ensure the efficient landing of cross-border cooperation; Form effective effect reviews and experience precipitation
What They're Looking For.
Must Have
1–3 years market marketing, content marketing, overseas publishing related work experience, Good execution ability and sense of responsibility, can promote multiple tasks at the same time, Basic data organization and review awareness
Nice to Have
Heavy player of PUBG MOBILE is preferred, Familiar with or lived in Central Asia (Uzbekistan, Kazakhstan, etc.), Russian language ability is preferred
What You'll Do.
Participate in user insight
selling point sorting
and marketing creative planning for the PUBG MOBILE in Central Asia
Promote the landing and execution of market projects in close cooperation with local colleagues according to version updates
and brand promotion needs
Follow up on project timelines
and execution progress to ensure projects are completed as planned and effectively reviewed
Responsible for docking high-influence brands and content IPs in Central Asia
formulating cooperation proposals based on player needs and insights
Connect internal and external resources to ensure the efficient landing of cross-border cooperation and maintain the standards of cross-border cooperation resources
Output clear briefs to local influencers based on project needs
and follow up on content production quality
Assist in organizing influencer cooperation data and participate in cooperation effect reviews
Maintain high attention to local hot spots
continuously try to expand pan-entertainment influencers
and form effective effect reviews and experience precipitation
Continuously pay attention to social media
and player preferences in the Central Asia region
Assist in collecting and organizing local market and content trends to provide reference for the team
Try to propose localized creative and execution suggestions under guidance
How You'll Work.
Team & Collaboration
Closely cooperate with local colleagues to promote the landing and execution of market projects; Connect internal and external resources to ensure the efficient landing of cross-border cooperation
Communication Scope
Good English reading and writing ability, can be used as a working language
Process & Methodology
Follow up on project timelines, Material preparation, Resource docking, Execution progress tracking, Ensure projects are completed as planned and effectively reviewed
Full Job Description
# **_What the Role Entails_** **一、市场项目执行与协助规划** * 参与中亚地区PUBG MOBILE的用户洞察、卖点梳理、营销创意规划 * 根据版本更新、节日节点、品牌推广需求，与本地同学紧密配合，推动市场项目的落地执行 * 跟进项目时间表、物料准备、资源对接及执行进度，确保项目按计划完成并进行有效复盘 **二、本地品牌/IP的跨界合作** * 负责对接中亚有高影响力的品牌、内容IP，结合玩家诉求和洞察，制定合作提案 * 连接内外部资源，确保跨界合作的高效落地，并维护跨界合作资源标准 **三、本地网红池拓展及管理** * 根据项目需求，向本地网红输出清晰 brief，并跟进内容产出质量 * 协助整理网红合作数据，参与合作效果复盘 * 保持对于本地热点的高关注度，不断尝试拓展泛娱乐网红，并形成有效的效果复盘和经验沉淀 **四、本地内容与趋势观察** * 持续关注中亚地区社交媒体、游戏内容及玩家偏好 * 协助收集并整理本地市场与内容趋势，为团队提供参考 * 在指导下尝试提出本地化创意与执行建议 # ** _Who We Look For_** **一、基本要求** * 1–3 年市场营销、内容营销、海外发行相关工作经验 * 对游戏行业有浓厚兴趣，PUBG MOBILE重度玩家优先 * 具备良好的执行力与责任心，能够同时推进多个任务 * 具备基本的数据整理与复盘意识 **二、语言与区域相关** * 具备良好的英语读写能力，能够作为工作语言 * 熟悉或生活过 中亚地区（乌兹别克斯坦、哈萨克斯坦等） 者优先，会俄语者优先 **三、性格与能力画像** * 主动型执行者，愿意从 0→1 学习市场项目完整流程 * 对创作者内容、社交平台和年轻人文化敏感 * 能接受快节奏、多项目并行的工作环境 # _**Equal Employment Opportunity at Tencent**_ As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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