HCF
health insurance
MarketingManager,PrivateHealthInsurance(PHI)
“Marketing Manager, Private Health Insurance (PHI) at HCF. Skills: integrated marketing strategies, campaigns, product consideration, acquisition, growth. Leading integrated marketing strategies and campaigns that drive product consideration, acquisition and growth for HCF’s PHI portfolio. Shaping go-to-market strategy”
What You'll Achieve.
drive product consideration, acquisition and growth for HCF’s PHI portfolio; maximise commercial outcomes; improve consideration, conversion and overall marketing effectiveness
Industry & Context.
Using data, testing and customer insight to improve consideration, conversion and overall marketing effectiveness; analytical skills
What They're Looking For.
Must Have
Tertiary qualifications in marketing or a related discipline, Proven experience in marketing strategy, integrated campaigns and agency management, stakeholder influence across Brand, Media, Digital and Product teams, A results-driven mindset with solid commercial and analytical skills, The ability to manage multiple priorities and deliver to tight deadlines, Excellent written and verbal communication skills, including copywriting capability, Experience working in regulated industries (insurance, financial services, Telco or similar)
What You'll Do.
Leading integrated marketing strategies and campaigns that drive product consideration
acquisition and growth for HCF’s PHI portfolio
Shaping go-to-market strategy
Influencing investment decisions
Delivering high-quality execution across paid and owned channels
Developing and executing PHI marketing strategies and communication plans aligned to business and brand objectives
Leading end-to-end delivery of integrated marketing campaigns
Partnering with Media and Brand teams to optimise channel investment
creative performance and campaign effectiveness
Working with Product teams on propositions
offers and go-to-market plans that maximise commercial outcomes
testing and customer insight to improve consideration
conversion and overall marketing effectiveness
Bringing cross-functional teams together to align on priorities and deliver campaigns on time and in line with compliance requirements
How You'll Work.
Team & Collaboration
work closely with Brand, Media, Digital and Product teams; Partnering with Media and Brand teams; Working with Product teams; Bringing cross-functional teams together; stakeholder influence across Brand, Media, Digital and Product teams
Communication Scope
Excellent written and verbal communication skills; copywriting capability
Process & Methodology
Leading end-to-end delivery of integrated marketing campaigns, agency and budget management, manage multiple priorities, deliver to tight deadlines
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