Amplify
Education
MarketingManager,Platform
Neural analysis suggests this role is
optimal for Manager candidates.
“Marketing Manager, Platform at Amplify. Skills: Platform marketing strategy, User community engagement, Demand generation. Support platform marketing strategy execution. Create compelling marketing materials”
What You'll Achieve.
Drive usage; Nurture user community; Enhance engagement; Enhance brand loyalty; Optimize demand funnel; MQL conversions; SQL conversions
Industry & Context.
What They're Looking For.
Must Have
3+ years work experience, Bachelor's degree or equivalent, Excellent verbal communication, Excellent written communication, Organizational skills
Nice to Have
Knowledge of Amplify Classroom, Experience conducting research, Organizing and presenting findings, Produce high-quality outcomes, Fast-paced environment, Results-oriented environment, Self-directed, Motivated, Pivot quickly, Develop compelling marketing materials, Direct-to-consumer campaigns, Gathering and interpreting data, Optimize marketing campaigns, Editing short-form video
What You'll Do.
Support platform marketing strategy execution
Create compelling marketing materials
Support video projects
Support photography projects
Assist planning contests
Assist executing contests
Write compelling copy
Write engaging emails
Support sales training development
Support sales training delivery
Nurture user community
Enhance brand loyalty
Advocate for customers
Share feedback with teams
Deploy marketing tactics
Optimize demand funnel
How You'll Work.
Team & Collaboration
Work with Product Managers; Work with product development; Collaborate with platform teams; Collaborate with marketing teams; Share feedback with platform; Share feedback with marketing
Communication Scope
Verbal communication; Written communication; Clear copy; Compelling copy; Engaging emails
Full Job Description
**About Amplify** Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit [_Amplify.com_](http://amplify.com). The Marketing Manager, Platform is an integral member of the marketing team responsible for Amplify’s platform offerings. This role requires a deep understanding of educators' needs, behaviors regarding free resources, and the positioning of platform offerings. The Marketing Manager plays a key role in nurturing early interest in our curriculum programs. They view themselves as essential to the success of the product, sales, and marketing teams, and are energized by the opportunity to help Amplify positively impact the lives of millions of students. ** _Essential Responsibilities_**:**** * Support the execution of the platform marketing strategy through the following elements: * Create compelling marketing materials, such as flyers, posters, and other collateral. * Support video and photography projects. * Assist in planning and executing contests to engage and grow the user community. * Write clear and compelling copy that aligns with our positioning and messaging. * Promote new features to both potential and current users, working closely with Product Managers and product development leaders. * Organize and host events for the Amplify Classroom user base, influencers and decision-makers. * Write emails that keep Amplify Classroom’s robust use
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