Company
MarketingmanagerMetabolismBU
“Marketing manager-Metabolism BU. Skills: Portfolio Management, Lifecycle Management, TA growth initiatives, Cross-functional TA leadership, Budget planning and control, P&L evaluation. Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle. Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business”
What You'll Achieve.
maximize the franchises business to achieve earnings and revenues objectives and lifecycle; achieve effectiveness and efficiency of the business; track progress towards target
Industry & Context.
Data analysis, interpretation and communications
Proficiency in the local language as well as English proficiency
What They're Looking For.
Must Have
Bachelor degree in Medical or Medicine, Proficient oral and written English, 7 or above years marketing experience, above 18 months Marketing Manager and people manager experience
Nice to Have
Master degree, MBA
What You'll Do.
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle
Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business
Define and Drive Country Specific TA and Brand Strategy
Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead
Lead the development of portfolio/franchise strategies to optimize the portfolio business
including portfolio plan and LRF
and lifecycle management
Lead the TA growth initiatives
Forecast portfolio performance and track progress towards target
Prepare report for internal communication
Lead team in the TA portfolio (or big strategic brand) budget planning and control
Allocate and manage in country portfolio budget and evaluate P&L
Lead portfolio strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team
Review the key Campaigns Development and execution
Lead the OP plan and work with SFE on target
How You'll Work.
Team & Collaboration
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment; Interface with WWT to gain support; Interface with WWT to gain support on relevant TA or brand; Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
Communication Scope
Proficient oral and written English; Data analysis, interpretation and communications; Exceptional interpersonal skills
Process & Methodology
Strategic and Operational Business/Marketing Planning, Performance and Program Metrics, Exceptional prioritization –among/across brands, resource-constrained
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