Company

Marketingmanager-MetabolismBU

Guangzhou, China; Fuzhou, China FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Marketing manager-Metabolism BU. Skills: portfolio strategy, lifecycle management, Country Specific TA and Brand Strategy, TA portfolio lead, strategic brand lead. Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle. Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business”

What You'll Achieve.

maximize the franchises business to achieve earnings and revenues objectives and lifecycle; achieve effectiveness and efficiency of the business; Forecast portfolio performance and track progress towards target

Industry & Context.

Problems you'll solve

Data analysis, interpretation and communications

What They're Looking For.

Must Have

Bachelor degree in Medical or Medicine, Proficient oral and written English, 7 or above years marketing experience, above 18 months Marketing Manager experience, people manager experience

Nice to Have

Master degree, MBA

What You'll Do.

Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle

Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business

Define and Drive Country Specific TA and Brand Strategy

Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead

Lead the development of portfolio/franchise strategies to optimize the portfolio business

including portfolio plan and LRF

and lifecycle management

Lead the TA growth initiatives

Cross-functional TA leadership – across Field Force

Interface with WWT to gain support

Forecast portfolio performance and track progress towards target

Prepare report for internal communication

Lead team in the TA portfolio (or big strategic brand) budget planning and control

Allocate and manage in country portfolio budget and evaluate P&L

Lead portfolio strategies and plan

Review and actively contribute to brands plan and A&P allocation

Lead the review of product life cycle management strategy with cross function team

Review the key Campaigns Development and execution

Lead the OP plan and work with SFE on target

Interface with WWT to gain support on relevant TA or brand

How You'll Work.

Team & Collaboration

Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment; Interface with WWT; work with SFE on target, FTE allocation; Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)

Communication Scope

Proficient oral and written English; Data analysis, interpretation and communications; Exceptional interpersonal skills; Exceptional collaboration/negotiation

Process & Methodology

Strategic and Operational Business/Marketing Planning, Performance and Program Metrics, Exceptional prioritization –among/across brands, resource-constrained

Full Job Description

**POSITION SUMMARY** Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead. **Responsibilities** Portfolio Management * Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management * Lead the TA growth initiatives * Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment * Interface with WWT to gain support * Forecast portfolio performance and track progress towards target * Prepare report for internal communication Resource Management * Lead team in the TA portfolio (or big strategic brand) budget planning and control * Allocate and manage in country portfolio budget and evaluate P&L **POSITION RESPONSIBILITIES** **Accountable** Lead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand **EDUCATION AND EXPERIENCE** **Qualifications:** Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience **TECHNICAL SKILLS REQUIREMENTS** Indicate the technical skills required and/or preferred, as applicable. Expect candidates to demonstrate these competencies (people manager roles): * Demonstrates business acumen * Acts decisive

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