Company
Marketingmanager-MetabolismBU
Neural analysis suggests this role is
optimal for Senior candidates.
“Marketing manager-Metabolism BU. Skills: portfolio strategy, lifecycle management, Country Specific TA and Brand Strategy, TA portfolio lead, strategic brand lead. Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle. Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business”
What You'll Achieve.
maximize the franchises business to achieve earnings and revenues objectives and lifecycle; achieve effectiveness and efficiency of the business; Forecast portfolio performance and track progress towards target
Industry & Context.
Data analysis, interpretation and communications
What They're Looking For.
Must Have
Bachelor degree in Medical or Medicine, Proficient oral and written English, 7 or above years marketing experience, above 18 months Marketing Manager experience, people manager experience
Nice to Have
Master degree, MBA
What You'll Do.
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle
Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business
Define and Drive Country Specific TA and Brand Strategy
Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead
Lead the development of portfolio/franchise strategies to optimize the portfolio business
including portfolio plan and LRF
and lifecycle management
Lead the TA growth initiatives
Cross-functional TA leadership – across Field Force
Interface with WWT to gain support
Forecast portfolio performance and track progress towards target
Prepare report for internal communication
Lead team in the TA portfolio (or big strategic brand) budget planning and control
Allocate and manage in country portfolio budget and evaluate P&L
Lead portfolio strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team
Review the key Campaigns Development and execution
Lead the OP plan and work with SFE on target
Interface with WWT to gain support on relevant TA or brand
How You'll Work.
Team & Collaboration
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment; Interface with WWT; work with SFE on target, FTE allocation; Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
Communication Scope
Proficient oral and written English; Data analysis, interpretation and communications; Exceptional interpersonal skills; Exceptional collaboration/negotiation
Process & Methodology
Strategic and Operational Business/Marketing Planning, Performance and Program Metrics, Exceptional prioritization –among/across brands, resource-constrained
Full Job Description
**POSITION SUMMARY** Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead. **Responsibilities** Portfolio Management * Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management * Lead the TA growth initiatives * Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment * Interface with WWT to gain support * Forecast portfolio performance and track progress towards target * Prepare report for internal communication Resource Management * Lead team in the TA portfolio (or big strategic brand) budget planning and control * Allocate and manage in country portfolio budget and evaluate P&L **POSITION RESPONSIBILITIES** **Accountable** Lead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand **EDUCATION AND EXPERIENCE** **Qualifications:** Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience **TECHNICAL SKILLS REQUIREMENTS** Indicate the technical skills required and/or preferred, as applicable. Expect candidates to demonstrate these competencies (people manager roles): * Demonstrates business acumen * Acts decisive
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