Roblox
MarketingManager,LATAM
“Marketing Manager, LATAM at Roblox. Skills: Marketing strategy, GTM execution, Community and influencer growth, Policy and comms collaboration, Event strategy. Design and execute a comprehensive GTM strategy that accounts for the diversity of the LATAM landscape. Identify high-growth clusters”
What You'll Achieve.
Scalable marketing framework; Native-level nuance in Spanish and Brazilian Portuguese; Prioritized markets for product launches; Loyal community through influencer partnerships and localized social channels; Brand safety and compliance; Establish industry authority
Industry & Context.
Data-Driven Scrappiness
A few weeks in HQ for an extended orientation, Onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted)
What They're Looking For.
Must Have
8+ years of marketing experience with a deep, pan-regional focus across Latin America, Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight, Native or bilingual proficiency in Spanish and Portuguese, plus English, Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics, 5+ years in Consumer Tech, Deep understanding of the LATAM consumer journey, specifically mobile-first behaviors and local trust barriers, Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ, Ability to drive growth in "low-data" environments by being resourceful and hands-on
What You'll Do.
Design and execute a comprehensive GTM strategy that accounts for the diversity of the LATAM landscape
Identify high-growth clusters
Navigate complex regulatory environments
Build a unified voice that resonates across multiple borders
Oversee the "transcreation" of all marketing assets
ensuring the brand speaks Spanish and Brazilian Portuguese with native-level nuance
Lead product launches across the region
prioritizing markets based on data
and product-market fit
Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp
Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region
ensuring brand safety and compliance
Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority
How You'll Work.
Team & Collaboration
Work closely with legal and policy teams
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