AMBOSS
Commercial
MarketingManager-LATAM
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Manager - LATAM at AMBOSS. Skills: marketing strategies, localized marketing, digital marketing, multichannel campaigns, cross-functional collaboration, data analysis. Own the development and execution of localized, culturally relevant marketing strategies to grow market share and revenue across Spanish-speaking markets.. Develop an understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians.”
Industry & Context.
Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives; Highly reliable business partner, always on the hunt for solutions and improvements.; Employing a data-driven approach to decision-making, leveraging limited data sets to generate actionable insights and informed strategies.
What They're Looking For.
Must Have
3+ years of experience in digital marketing, preferably in Latin America., understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g. , Meta, WhatsApp), Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging, Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives, Comfortable in being strategic and operational and driven to get things done in a fast-paced environment., Highly reliable business partner, always on the hunt for solutions and improvements., Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.
Nice to Have
Excellent communication skills in Spanish and Portuguese is a plus
What You'll Do.
Own the development and execution of localized
culturally relevant marketing strategies to grow market share and revenue across Spanish-speaking markets.
Develop an understanding of LATAM markets
including local exam systems
and differences between students and physicians.
Adapt global messaging to local cultural and linguistic contexts
ensuring the messaging is relevant for regional needs and behaviors.
Plan and execute multichannel campaigns across CRM
leveraging relevant channels (e.g.
WhatsApp) in the region.
Monitor and optimize campaigns
using data to drive continuous improvement across acquisition
and retention funnels.
Own end-to-end project management and collaborate cross-functionally with global teams
ensuring alignment and building scalable best practices across LATAM.
How You'll Work.
Team & Collaboration
Work cross-functionally with global teams (CRM, Performance Marketing, Creative, Product) while adapting initiatives to local market nuances, language differences, and region-specific behaviors.; collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM.; communicate clearly with various stakeholders and to drive alignment.; Balancing strategic vision with operational execution, effectively bridging long-term goals with day-to-day activities.; Exceptional communication and interpersonal skills, enabling effective engagement with key stakeholders.
Communication Scope
Excellent communication skills; Excellent communication skills in Spanish and Portuguese is a plus; Exceptional communication and interpersonal skills
Process & Methodology
Own end-to-end project management, project management
Full Job Description
Hi, we are AMBOSS, and we are looking for an experienced marketer to drive our growth across Latin America! ABOUT AMBOSS AMBOSS is the copilot for medical professionals, empowering them to provide the best possible care through our learning and clinical decision support tool. Our team brings together care, innovative thinking, and cutting-edge AI medical technology. Our founders launched AMBOSS in 2012 with the goal of creating a tool they wished they had during medical school and clinical practice. Since then, we've grown to over 600 employees and are active in over 180 countries - primarily in Germany and the US. Our offices are located in Berlin, Cologne, New York, Cagliari and Cape Town. Want to learn more about our culture? Watch our video https://youtu.be/gTPDn5XpeJg to explore what makes us unique. WHY CAN THIS POSITION BE EXCITING FOR YOU? As the LATAM Marketing Manager, you will own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets. You will work cross-functionally with global teams (CRM, Performance Marketing, Creative, Product) while adapting initiatives to local market nuances, language differences, and region-specific behaviors. This role requires a strategic mindset, strong execution skills, and the ability to operate effectively in a fast-evolving environment. YOU WILL: - Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians - Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors - Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region - Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels - Own end
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