Standard Textile
MarketingManager,InteriorsGroup
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Manager, Interiors Group at Standard Textile. Skills: Content development, Brand marketing, Sales enablement, Marketing programs. Define IG’s core messaging. Develop and execute content plan”
What You'll Achieve.
Help customers understand IG; Build confidence in delivery; Drive engagement; Support sales enablement priorities
Industry & Context.
In-office work on Tuesdays - Thursdays, Additional onsite days may be required during training period
What They're Looking For.
Must Have
5+ years of experience in B2B marketing with a focus on content development, brand marketing, or sales enablement, Ability to develop clear, visually effective marketing assets using accessible design tools (e.g., Canva, Adobe or similar platforms) to support day-to-day content needs such as presentations, one-pagers, and digital communications, Proven track record managing marketing programs, including managing campaigns from concept to execution, Demonstrated ability to write clearly and produce customer-ready sales tools – concise, benefit-led, and free of jargon, Experience translating complex or technical information into clear, practical content for non-technical buyers, prioritization and project management able to manage multiple workstreams and short timelines while maintaining quality, Comfort working cross-functionally with Sales, Product, and Operations teams and incorporating their input without losing marketing clarity
Nice to Have
Familiarity with basic image editing and preparing product visuals for marketing materials and digital channels, Experience marketing to institutional buyers (healthcare, higher education, hospitality, or similar environments), Familiarity with Salesforce Account Engagement/Pardot or other marketing automation platforms, Experience working with centralized or shared-services marketing teams in a multi-BU organization
What You'll Do.
Define IG’s core messaging
Develop and execute content plan
Create customer materials
Build market-specific sales playbooks
Develop multi-channel campaigns
Update branded marketing assets
Gather feedback from stakeholders
Own IG’s messaging across touchpoints
Plan tradeshow participation
Support thought leadership content
Ensure content aligns with brand
Coordinate production support
Manage fabric imagery assets
How You'll Work.
Team & Collaboration
Partnering with the corporate marketing team; Work with the corporate digital marketing team; Partner with the corporate events team; Work closely with IG Sales, Product, and Operations; Coordinate production support through corporate marketing teams; Coordinate with the corporate design team; Participate in feedback loops with Sales
Communication Scope
Write clearly; Produce customer-ready sales tools; Translate complex information
Process & Methodology
Manage marketing programs, Manage campaigns from concept to execution, Manage multiple workstreams, Manage short timelines, Project management
Full Job Description
At Standard Textile, we’re dedicated to providing comfort and care across generations. Guided by our values, we focus on solutions that serve our customers, support our associates, and strengthen our communities. Since 1940, we’ve remained committed to creating better textiles—delivered seamlessly by experts who care. The **Interiors Group Marketing Manager** is the dedicated marketing lead for the Interiors Group. This person translates business unit priorities into clear messaging, customer-ready content, and sales tools that help customers understand IG, build confidence in what will be delivered, and take the next step. This role owns IG’s presence across key touchpoints and combines strategic marketing thinking with hands-on content development and light creative production using accessible design tools, while partnering with the corporate marketing team for larger design and digital initiatives. **Responsibilities Include:** _Content Strategy & Sales Enablement:_ * Define and maintain IG’s core messaging and value propositions by audience segment: operations/facilities leaders, procurement teams, specifiers (architects/designers), and channel partners. * Develop and execute a quarterly content plan that identifies the stories, proof points, and tools most likely to move priority segments forward. * Create concise, benefit-led customer materials that explain what IG offers, why it matters, and how customers can engage. Formats include one-pagers, customer-ready presentation decks, case studies, project highlights, and practical specification or installation guides. * Build and maintain market-specific sales playbooks that address common objections, competitive positioning, and buying triggers by segment. * Develop and execute multi-channel campaigns (email, social, print, and digital) that bring IG’s messaging to life, drive engagement, and support sales enablement priorities. * Update, develop or create branded marketing assets using design platforms (e.g., Ca
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