ASSPL
Marketing PR, Marketing, Advertising
MarketingManager,IMDbIndia
“Marketing Manager, IMDb India at ASSPL. Skills: Brand strategy, Customer acquisition, Campaign management. Own marketing strategy. Own campaigns end-to-end”
What You'll Achieve.
Drive product awareness; Drive member engagement; Measurable business outcomes
Industry & Context.
What They're Looking For.
Must Have
3+ years marketing experience, Build, execute, scale programs
Nice to Have
MBA, Experience with marketing tools, 7-10 years growth marketing, Manage outbound channels, Manage paid campaigns, Build lifecycle marketing programs, Communication skills, Ability to collaborate cross functionally, Manage fast paced execution, Maintain structured planning
What You'll Do.
Own marketing strategy
Own campaigns end-to-end
Improve cost per lead
Improve cost per acquisition
Establish editorial calendar
Deliver relevant content
Partner cross-functionally
Localize and execute campaigns
Own weekly metrics reviews
Understand content adoption
Understand content performance
How You'll Work.
Team & Collaboration
Cross-functionally with product; Cross-functionally with marketing; Cross-functionally with BI
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