Care.com

Technology

MarketingManagerI,Lifecycle&CRMOperations

$80–100k Dallas, Texas, United States FULL TIME
The Brief

“Marketing Manager I, Lifecycle & CRM Operations at Care.com. Skills: Lifecycle campaigns, CRM operations, Iterable platform. Build lifecycle campaigns. QA lifecycle campaigns”

What You'll Achieve.

Translate technical capabilities into business outcomes

Industry & Context.

Technology
Problems you'll solve

Troubleshoot rendering issues; Troubleshoot campaign issues; Catch errors and discrepancies

What They're Looking For.

Must Have

2-4+ years Digital Marketing or CRM operations experience, Mid-level HTML/CSS skills, Ability to work quickly and independently, Bachelor's degree required

Nice to Have

Deep experience with Iterable, Familiarity with automation, AI, and machine learning features within CRM tools

What You'll Do.

Build lifecycle campaigns

QA lifecycle campaigns

Launch lifecycle campaigns

Create cross-channel workflows

Manage cross-channel workflows

Configure A/B testing

Configure multivariate testing

Develop performance-optimized templates

Maintain performance-optimized templates

Troubleshoot rendering issues

Monitor campaign health

Troubleshoot campaign issues

Understand data flows

Partner on technical requirements

Catch errors and discrepancies

Contribute ideas to improve workflows

Translate strategic direction into technical builds

Communicate timelines

How You'll Work.

Team & Collaboration

Lifecycle Strategy; Product; Engineering; Cross-functional team calls

Communication Scope

Communicate clearly

Process & Methodology

Agile

Free ATS check

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