Care.com
Technology
MarketingManagerI,Lifecycle&CRMOperations
“Marketing Manager I, Lifecycle & CRM Operations at Care.com. Skills: Lifecycle campaigns, CRM operations, Iterable platform. Build lifecycle campaigns. QA lifecycle campaigns”
What You'll Achieve.
Translate technical capabilities into business outcomes
Industry & Context.
Troubleshoot rendering issues; Troubleshoot campaign issues; Catch errors and discrepancies
What They're Looking For.
Must Have
2-4+ years Digital Marketing or CRM operations experience, Mid-level HTML/CSS skills, Ability to work quickly and independently, Bachelor's degree required
Nice to Have
Deep experience with Iterable, Familiarity with automation, AI, and machine learning features within CRM tools
What You'll Do.
Build lifecycle campaigns
QA lifecycle campaigns
Launch lifecycle campaigns
Create cross-channel workflows
Manage cross-channel workflows
Configure A/B testing
Configure multivariate testing
Develop performance-optimized templates
Maintain performance-optimized templates
Troubleshoot rendering issues
Monitor campaign health
Troubleshoot campaign issues
Understand data flows
Partner on technical requirements
Catch errors and discrepancies
Contribute ideas to improve workflows
Translate strategic direction into technical builds
Communicate timelines
How You'll Work.
Team & Collaboration
Lifecycle Strategy; Product; Engineering; Cross-functional team calls
Communication Scope
Communicate clearly
Process & Methodology
Agile
Applying for this Marketing Manager I, Lifecycle & CRM Operations role?
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