CommBank
Financial Services
MarketingManager,HomeBuying
“Marketing Manager, Home Buying at CommBank. Skills: Campaign delivery, Project management, Data analysis, Stakeholder management. Translate business objectives into marketing strategies. Execute marketing campaigns aligned to business priorities”
What You'll Achieve.
Drive acquisition outcomes; Deliver business objectives; Raise consideration; Demonstrate marketing contribution back to the business; Tracking to key business objectives and results; Recommendations for continuous improvement
Industry & Context.
Problem-solving; Sound judgement; Make judgement calls with incomplete inputs; Analytical skills; Turn data into actionable insights
What They're Looking For.
Must Have
Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution, including ATL creative and media development and agency leadership, Developed project management, analytical and verbal and written communication able to simplify complexity and tell a clear story, Creative thinker with a problem-solving and growth mindset, Demonstrates ownership and accountability for outcomes, with the ability to work independently in a fast-paced environment, Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics, Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights, Ability to build relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude, At least 5 years’ experience in a marketing generalist or marketing communications role
Nice to Have
Experience in technology and financial services marketing
What You'll Do.
Translate business objectives into marketing strategies
Execute marketing campaigns aligned to business priorities
Lead end-to-end marketing initiatives
Develop and project manage campaigns
Own ATL creative development end-to-end
Drive management and execution of go-to-market initiatives
Ensure marketing campaigns support brand and reputation
Build analysis and reporting of campaigns
Manage expenditures to agreed budget
Uphold brand voice and messaging consistency
How You'll Work.
Team & Collaboration
Cross-functional exposure and close collaboration with Brand and Media teams; Work closely with the Home Buying Domain; Partner closely with other CommBank Marketing CoEs; Influence core partners via membership in cross functional agile teams
Communication Scope
Verbal and written communication; Simplify complexity and tell a clear story; Communication skills
Process & Methodology
Project management, Project management and analytical skills, Project manage campaigns, Project management for go-to-market initiatives
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