MarketingManager(gn)

Start: Immediately | Level: Intermediate | Location: France, remote | Working hours: Fulltime (35h/week) We’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our brand strategy in France. You should bring a genuine passion for fitness, sports nutrition, and active lifestyles, ideally combined with professional experience in the sports nutrition, health & wellness, or fitness industry. In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with crossfunctional teams, agencies, and French retailers to grow our presence in the market. This role is a remote position with no local office available. You must bring the flexibility to travel to the Headquarter in Hamburg, Germany around 1x/quarter. Your mission You develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights. You define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions. You help define the local product portfolio focus based on market needs and opportunities. You lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience. You manage agencies appointed by TQG to ensure timely, high-quality campaign execution. You track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement. You collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels. You lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store. You act as the voice of the French fitness and sports nutrition consumer, ensuring that campaigns, activations, and product priorities resonate authentically with the target audience. You