MarketingManager(FTC)

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. **About This Role:** As a key member of the EMEA marketing team, you’ll partner with the sales and research teams to develop marketing plans that build awareness, create demand, and drive bookings. The role is responsible for planning, organizing and executing programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broaden relationship with Forrester. This is an exciting opportunity for an ambitious marketer to join a growing EMEA team. **Job Description:** * Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities. * Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets. * Lead the development of annual and quarterly plans in partnership with regional sales and research teams. * Manage a local marketing budget. * Assess local marketing readiness and identify optimization opportunities. * Evaluate, select, and manage vendors that contribute to local demand marketing programs. * Capture and analyze local buyer insights gathered through human and nonhuman interactions. * Use buyer insights to segment and optimize target audiences. * Analyze local pipeline volume, performance, and forecasts. * Identify local lead routing and scoring requirements and changes. * Manage local service-level agreement (SLA) deliverables. *