MarketingManager-DemandGeneration

Requirements - 3+ years in B2B marketing — demand gen, outbound, content, or a mix. No B2C or agency-only backgrounds. - Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did. Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent. - HubSpot proficient — owns their own campaigns, builds lists, tracks attribution. - Can write — clear, concise, confident. This person will draft copy. - Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy. - Comfortable being the most senior full-time marketer. Nice-to-Haves - Experience in logistics, fleet, supply chain, or transportation technology. - Clay experience — prospecting, enrichment workflows, and list-building logic. - ABM (Account-Based Marketing) experience — running campaigns to a named account list. - Salesforce — even read-only familiarity with CRM data is a plus. - Has built a marketing function from scratch at a startup or scale-up. Responsibilites - Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week. - Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging. - Stand up email nurture cadences in HubSpot — from scratch. - Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas. Benefits: - Unlimited PTO - Company 6% 401k Match - Choice of three healthcare plans - Dental & Vision - Company provided STD, LTD and Life Insurance - 12 paid company holidays - Full paid parental leave Work Environment: The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential fun