Quorum
SaaS
MarketingManager,DemandGeneration
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“Marketing Manager, Demand Generation at Quorum. Skills: Demand Generation, Account-Based Marketing, Campaign Architecture, Growth Strategy. Design ABM programs. Execute ABM programs”
What You'll Achieve.
Create demand; Accelerate pipeline velocity; Influence sales velocity; Influence revenue contribution
Industry & Context.
Data-driven accountability
What They're Looking For.
Must Have
4+ years B2B demand generation, 1+ year ABM programs
Nice to Have
Understanding of enterprise SaaS buying cycles, Understanding of multi-stakeholder selling environments, Understanding of vertical campaign strategies, Experience in government sector, Experience in finance sector, Experience in healthcare sector
What You'll Do.
Align with sales leadership
Prioritize target accounts
Co-create outreach sequences
Plan integrated campaigns
Run integrated campaigns
Monitor full-funnel metrics
Optimize full-funnel metrics
Report on pipeline impact
Track conversion rates
Track revenue attribution
Architect AI workflows
Leverage AI workflows
Pilot advanced tactics
Optimize advanced tactics
Develop tailored content
Manage vendor relationships
Manage agency relationships
How You'll Work.
Team & Collaboration
Partner with sales leadership; Collaborate with product marketing; Bridge gap between teams
Communication Scope
Written communication; Verbal communication; High-value messaging
Process & Methodology
Campaign management
Full Job Description
Based in Washington, D.C., Quorum is the leading provider of workflow software and information services for government affairs professionals globally. We serve over 2,000 customers—including over 50% of the Fortune 100—across 30+ countries. At Quorum, our "product" isn't just our software; it’s our people. We are looking for a 100% remote Marketing Manager, Demand Generation – Strategic & ABM Programs who is a natural strategist, an operationally savvy executioner, and an up-market growth driver. This isn't just a general marketing role—it’s an opportunity to architect personalized, multi-touch campaigns that capture the attention of the world’s leading public affairs and enterprise decision-makers. The Impact You’ll Have As the Marketing Manager for Strategic & ABM Programs, you are the engine behind Quorum’s up-market growth. Reporting to the Senior Marketing Manager, Demand Generation, you will own the strategy and execution of account-based marketing programs that create demand and accelerate pipeline velocity for our highest-value target accounts. You will orchestrate integrated campaigns focused on our largest prospects and most strategic verticals, driving personalized engagement across the entire enterprise buyer journey to directly influence sales velocity and revenue contribution. Key Responsibilities - ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences. - Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees. - Integrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the
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