MarketingManager-DemandGeneration

**4 days per week in office - please note that this position can also be filled in any of our offices across Canada** This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives. The role calls for experience in marketing and communications, especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth. **You will be focusing on:** * Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence. * Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification. * Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight‑driven recommendations. * Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross‑selling, upselling, and client expansion. * Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully. * Support national, sector and practice chairs in executing their strategic plans * Assist with the preparation of directories, rankings, awards submissions, and matter collections. * Track and evaluate the competitive landscape to ensure our offerings remain strong. * Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes * Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives * Project manage timelines to meet specified deadlines **What you bring to the role:** * Relevant degree in business, marke