MarketingManagerCRM(B2C&B2B)

Build the platform where Belgium feels at home. For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month. Our mission: to inspire, guide and close every home move in Belgium. We make real estate fast, transparent, and stress-free through world-class technology and human-centric support. We are dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one. Your mission: As the Marketing Manager CRM , you will be the architect of Immoweb’s relationship with millions of users. You will lead the strategic vision for both B2C retention and B2B lifecycle management, turning data into personalized experiences across Web and App. This is a cross-functional role where you will bridge the gap between Product & Tech, Sales, and Data to drive measurable business growth. You will report to the Chief Marketing Officer - Belgium. Key responsibilities: * CRM Strategy and Ownership: Design and execute a holistic CRM strategy focused on B2C user retention (e.g., Saved Search Alerts, Valuation tools) and B2B customer lifetime value. Own and set up user audiences, align all business units in their communication strategies and act as a guardian of our notifications. * Cross-Functional Synergy: Partner with the Go-To-Market team to launch innovative products that leverage our B2C database to empower our B2B professional clients. * Lifecycle Orchestration: Define and automate the end-to-end B2B customer journey in close collaboration with Sales and Customer Care to reduce churn and maximize upsell opportunities. * Technical Enablement: Work alongside Product and Tech to build a robust data infrastructure, ensuring the CRM team has the triggers and autonomy needed for real-time activation or batch campaigns. * Brand Guardian