AVIV Group
Real Estate
MarketingManagerCRM(B2C&B2B)
“Marketing Manager CRM (B2C & B2B) at AVIV Group. Skills: CRM Strategy, Lifecycle Orchestration, Data-Driven Optimization. Design and execute CRM strategy. Own and set up user audiences”
What You'll Achieve.
Drive measurable business growth; Reduce churn; Maximize upsell opportunities; Ensure peak deliverability and performance; Move the needle on engagement KPIs
Industry & Context.
Build and interpret complex dashboards; Cohort Analysis; Scoring evolution
What They're Looking For.
Must Have
Significant experience in CRM, Loyalty, or Lifecycle Management, Expert-level knowledge of Marketing Automation tools, Deep understanding of Data Architecture, Experience managing large-scale tooling migrations, Experience managing RFP processes, Fluent in English, Fluent in French or Dutch
Nice to Have
Experience within a high-traffic marketplace or digital platform, Specific experience with Salesforce Marketing Cloud (SFMC), Data Cloud, and Airship
What You'll Do.
Design and execute CRM strategy
Own and set up user audiences
Align business units in communication
Act as guardian of notifications
Partner to launch innovative products
Define and automate B2B customer journey
Build robust data infrastructure
Ensure 100% consistency across touchpoints
Lead advanced segmentation
How You'll Work.
Team & Collaboration
Bridge gap between Product & Tech, Sales, and Data; Partner with Go-To-Market team; Collaborate with Sales and Customer Care; Work alongside Product and Tech; Align all business units
Communication Scope
Fluent in English; Fluent in French or Dutch
Process & Methodology
Manage large-scale tooling migrations, Manage RFP processes
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