AVIV Group
real estate
MarketingManagerCRM(B2C&B2B)
“Marketing Manager CRM (B2C & B2B) at AVIV Group. Skills: CRM Strategy and Ownership, Lifecycle Orchestration, Data-Driven Optimization, Platform Mastery. Design and execute a holistic CRM strategy focused on B2C user retention and B2B customer lifetime value.. Own and set up user audiences, align all business units in their communication strategies and act as a guardian of our notifications.”
What You'll Achieve.
Drive measurable business growth.; Reduce churn and maximize upsell opportunities.; Ensure peak deliverability and performance.
Industry & Context.
What They're Looking For.
Must Have
Significant experience in CRM, Loyalty, or Lifecycle Management, preferably within a high-traffic marketplace or digital platform., Expert-level knowledge of Marketing Automation tools., A deep understanding of Data Architecture, CDP principles, and the ability to build and interpret complex dashboards (Cohort Analysis, Scoring evolution…).
Nice to Have
Specific experience with Salesforce Marketing Cloud (SFMC), Data Cloud, and Airship is a significant advantage., Experience managing large-scale tooling migrations and RFP processes., A sensibility for UX/UI and brand you know that data is nothing without a compelling message.
What You'll Do.
Design and execute a holistic CRM strategy focused on B2C user retention and B2B customer lifetime value.
Own and set up user audiences
align all business units in their communication strategies and act as a guardian of our notifications.
Define and automate the end-to-end B2B customer journey in close collaboration with Sales and Customer Care to reduce churn and maximize upsell opportunities.
Lead advanced segmentation
and rigorous A/B testing frameworks to constantly move the needle on engagement KPIs.
Manage our tech stack (Salesforce Marketing Cloud
Google Analytics and Airship) across Email
ensuring peak deliverability and performance.
Operate your own campaign
from the design to the sending. You will create your campaign
segment your audience and trigger it at the best moment.
Proactively integrate AI to automate manual workflows and enhance predictive messaging capabilities.
How You'll Work.
Team & Collaboration
Partner with the Go-To-Market team to launch innovative products that leverage our B2C database to empower our B2B professional clients.; Work alongside Product and Tech to build a robust data infrastructure, ensuring the CRM team has the triggers and autonomy needed for real-time activation or batch campaigns.; Define and automate the end-to-end B2B customer journey in close collaboration with Sales and Customer Care.
Communication Scope
Fluent in English and at least French or Dutch
Process & Methodology
Manage large-scale tooling migrations and RFP processes.
Applying for this Marketing Manager CRM (B2C & B2B) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about AVIV Group?
Real rants from real employees. Read before you apply.