AVIV Group
real estate
MarketingManagerCRM(B2C&B2B)
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“Marketing Manager CRM (B2C & B2B) at AVIV Group. Skills: CRM Strategy and Ownership, Cross-Functional Synergy, Lifecycle Orchestration, Technical Enablement, Brand Guardianship, Data-Driven Optimization, Platform Mastery, Operational Campaign Management, Innovation & Efficiency. Design and execute a holistic CRM strategy focused on B2C user retention and B2B customer lifetime value. Own and set up user audiences, align all business units in their communication strategies and act as a guardian of”
What You'll Achieve.
drive measurable business growth; reduce churn; maximize upsell opportunities; move the needle on engagement KPIs; ensuring peak deliverability and performance
Industry & Context.
Data Architecture; CDP principles; Cohort Analysis; Scoring evolution
What They're Looking For.
Must Have
Significant experience in CRM, Loyalty, or Lifecycle Management, Expert-level knowledge of Marketing Automation tools, A deep understanding of Data Architecture, CDP principles, Experience managing large-scale tooling migrations and RFP processes, Fluent in English and at least French or Dutch
Nice to Have
preferably within a high-traffic marketplace or digital platform, Specific experience with Salesforce Marketing Cloud (SFMC), Data Cloud, and Airship is a significant advantage, the ability to build and interpret complex dashboards (Cohort Analysis, Scoring evolution…), A sensibility for UX/UI and brand
What You'll Do.
Design and execute a holistic CRM strategy focused on B2C user retention and B2B customer lifetime value
Own and set up user audiences
align all business units in their communication strategies and act as a guardian of our notifications
Define and automate the end-to-end B2B customer journey
Ensure 100% consistency across all touchpoints
Lead advanced segmentation
and rigorous A/B testing frameworks
Manage our tech stack across Email
Operate your own campaign
from the design to the sending
Proactively integrate AI to automate manual workflows and enhance predictive messaging capabilities
How You'll Work.
Team & Collaboration
Partner with the Go-To-Market team; Work alongside Product and Tech; in close collaboration with Sales and Customer Care; align all business units in their communication strategies
Communication Scope
Fluent in English and at least French or Dutch
Process & Methodology
managing large-scale tooling migrations, RFP processes
Full Job Description
Build the platform where Belgium feels at home. For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month. Our mission is to make real estate fast, transparent, and stress-free through world-class technology and human-centric support. We are a team of experts dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one. As the Marketing Manager CRM , you will be the architect of Immoweb’s relationship with millions of users. You will lead the strategic vision for both B2C retention and B2B lifecycle management, turning data into personalized experiences across Web and App. This is a cross-functional role where you will bridge the gap between Product & Tech, Sales, and Data to drive measurable business growth. You will report to the Chief Marketing Officer - Belgium. Key Responsibilities: * CRM Strategy and Ownership: Design and execute a holistic CRM strategy focused on B2C user retention (e.g., Saved Search Alerts, Valuation tools) and B2B customer lifetime value. Own and set up user audiences, align all business units in their communication strategies and act as a guardian of our notifications. * Cross-Functional Synergy: Partner with the Go-To-Market team to launch innovative products that leverage our B2C database to empower our B2B professional clients. * Lifecycle Orchestration: Define and automate the end-to-end B2B customer journey in close collaboration with Sales and Customer Care to reduce churn and maximize upsell opportunities. * Technical Enablement: Work alongside Product and Tech to build a robust data infrastructure, ensuring the CRM team has the triggers and autonomy needed for real-time activation or batch campaigns. * Brand Guardianship: Ensure 100% consistency across all touchpoin
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