Abbott
Diagnostics
MarketingManagerCoreDiagnosticsEEMEAP(m/f/d)
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Manager Core Diagnostics EEMEAP (m/f/d) at Abbott. Skills: Marketing, Diagnostics, EEMEAP region, Immunoassay portfolio. Planning and executing regional marketing activities. Translating strategy into execution”
What You'll Achieve.
Growth of our Core Diagnostics Immunoassay portfolio across the EEMEAP region; Enable sales growth and portfolio competitiveness; Drive consistent portfolio performance across diverse markets
Industry & Context.
Analytical skills
Travel: Yes, 20 % of the Time
What They're Looking For.
Must Have
Bachelor's degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field, Experience in marketing and/or sales within the diagnostics or medical device industry, Experience in an Immunoassay environment within the Diagnostics market, Analytical, organizational, and project management skills, Ability to work effectively in a matrixed, cross-functional environment, Fluent in English (written and spoken)
Nice to Have
Additional languages are a advantage, particularly relevant EEMEAP languages
What You'll Do.
Planning and executing regional marketing activities
Translating strategy into execution
Supporting commercial teams with effective tools
Driving consistent portfolio performance across diverse markets
Contributing to the development and execution of the regional marketing plan
and segmentation strategies
Tracking and reporting on marketing performance
campaign effectiveness
and key business KPIs
Analyzing market trends
and competitive dynamics
Maintaining market intelligence and sharing insights
Supporting tender activities and strategic initiatives
Supporting product lifecycle activities
Developing marketing materials
Ensuring consistent messaging across all communication channels
Supporting internal and external communication initiatives
Contributing to digital and social media marketing initiatives
Supporting demand planning inputs
Ensuring timely execution of marketing activities
How You'll Work.
Team & Collaboration
Working closely with Sales, Commercial Excellence, Global Marketing, and other cross‑functional stakeholders; Partnering closely with affiliate Sales and Service teams; Working with Commercial Excellence to identify opportunities using CRM insights and data; Collaborating with Global Marketing to ensure alignment with global messaging and standards; Supporting strategic initiatives in collaboration with affiliate commercial teams
Communication Scope
English (written and spoken)
Process & Methodology
Project management skills
Full Job Description
## **JOB DESCRIPTION:** # **Marketing Manager Core Diagnostics EEMEAP (m/f/d)** **The Opportunity** This position works out of our location in Wiesbaden (Abbott GmbH) in the Core Diagnostics division that is focusing diagnostic solutions used in hospitals, laboratories and clinics around the globe. The Marketing Manager supports the growth of our Core Diagnostics Immunoassay portfolio across the EEMEAP region. This role is responsible for planning and executing regional marketing activities in alignment with global strategy and affiliate needs. The Marketing Manager focuses on translating strategy into execution, supporting commercial teams with effective tools, campaigns, and insights, and driving consistent portfolio performance across diverse markets. The position operates in a matrixed, international environment, working closely with Sales, Commercial Excellence, Global Marketing, and other cross‑functional stakeholders. **Key Responsibilities** Marketing Strategy & Planning * Contribute to the development and execution of the regional marketing plan in alignment with global portfolio strategies * Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness * Track and report on marketing performance, campaign effectiveness, and key business KPIs Market, Customer & Competitive Insights * Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions * Maintain market intelligence and share insights with internal stakeholders * Support tender activities and strategic initiatives in collaboration with affiliate commercial teams Commercial & Cross‑Functional Collaboration * Partner closely with affiliate Sales and Service teams to support commercial execution * Work with Commercial Excellence to identify opportunities using CRM insights and data * Collaborate with Global Marketing to ensure alignment with global messaging and standards Product Lifecycle & Launch Support * Su
Applying for this Marketing Manager Core Diagnostics EEMEAP (m/f/d) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Abbott?
Real rants from real employees. Read before you apply.