MarketingManager

## **JOB DESCRIPTION:** **_New Product Planning: Management of marketing development of CV, GI, Specialty care Therapeutical Area product portfolios_** * Lead market opportunity assessment through a thorough understanding of the product/indication and China unmet medical needs * Business case preparation a) make reasonable assumptions based on all existing information; b) seek alignment from different stakeholders; c) present and get endorsement from China management team; 4) communicate the business case to regional/global teams and seek feedbacks. * Prepare and own the portfolio strategy for respective therapeutic areas to reinforce Abbott strategy * Lead TA portfolio strategy preparation based on in-line products, pipeline products and company strategy through working with cross functional teams; * Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years ** _Channel Management: Management of Channel business and development channel strategy_** * Identify appropriate development strategy to seek any opportunities for an accelerated channel business * Work closely with commercial, retail and other cross functions to understand existing strategy; * Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results ** _Take Own of channel products: Close/effective cooperation with Sales team and cross channel/functional team_** * Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies. * Participate appropriate medical activities, e.g. commercial meetings and conduct field visit to seek inputs/comments from KOLs. * Directs the close cooperation between commerical and sales teams in the implementation of str