MarketingManager

## **JOB DESCRIPTION:** **Job Weighting%** **Main Responsibilities** 40-Management of marketing development of Therapeutical Area (TA) product portfolios 30-Management of Therapeutical Area (TA) marketing team 30-Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies Major Responsibilities/Activities: **__Management of marketing development of TA product portfolios__** * Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution * Integrate launch readiness plan and launch plan * Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years * Establish solid KOLs relationship and strong brand positioning endorsement and leverage KOLs influence to shape the Drs treatment perception & Rx behaviors to achieve brand marketing objectives * Apply different marketing mix and communication tools/platforms to maximize company & brand images in related therapeutic area to build strong branding * Translate complex information/concepts into clear SWOT analysis and determine brand development strategies with solid marketing planning and Cycle POA (Plan of Action) * Monitor and Track the brand marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis ** __Management of TA marketing team__** * Develop an effective marketing team that supports TA marketing & sales strategies/objectives (e.g. staffing and coaching etc.) * Motivate and improve the performance of the marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials * Create an environment