Rbc

loyalty

MarketingManager,AvionRewardsAcquisition

Toronto, Ontario, Canada FULL TIME Remote Friendly
The Brief

“Marketing Manager, Avion Rewards Acquisition at Rbc. Skills: acquisition marketing, multi-channel campaigns, onboarding communications, integrated programs, data analysis. Shape how we grow – You'll help define and drive the marketing plans that fuel our acquisition goals. Bring bold ideas to life – From concept to launch, you'll help lead internal and external campaigns across paid media, organic channels, and owned digital platforms”

What You'll Achieve.

fuel our acquisition goals; track the KPIs that matter; translate data into clear, compelling insights that shape what we do next

Industry & Context.

loyalty
Problems you'll solve

dig into what's driving results; translate data into clear, compelling insights that shape what we do next

Eligibility Requirements

4 days in office at 88 Queens Quay, Toronto

What They're Looking For.

Must Have

University Marketing or Communications, 5+ years of marketing experience, project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment, Experience developing creative briefs and managing creative process and timelines, Experience building and launching marketing initiatives, which may include email, digital, social and content marketing strategies, evergreen campaigns and more, Metrics-driven and results-tracking mindset while executing across digital channels

Nice to Have

Previous marketing experience in the credit card and/or loyalty space, Self-starter who proactively brings ideas and optimization recommendations to the team, acquisition marketing experience

What You'll Do.

Shape how we grow – You'll help define and drive the marketing plans that fuel our acquisition goals

Bring bold ideas to life – From concept to launch

you'll help lead internal and external campaigns across paid media

and owned digital platforms

Make every first impression count – You'll build and optimize onboarding communications that set customers up for success right from day one

Connect the dots across RBC – You'll partner with business lines across the bank to build integrated programs

Turn numbers into your next move – You'll track the KPIs that matter

dig into what's driving results

and translate data into clear

Be the go-to growth partner – Relationships are at the heart of what you'll do

How You'll Work.

Team & Collaboration

partner with business lines across the bank to build integrated programs; build trusted connections with internal and external stakeholders at every level

Communication Scope

translate data into clear, compelling insights

Process & Methodology

project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment, managing creative process and timelines

Free ATS check

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