TechnologyAdvice
Technology
MarketingManager
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“Marketing Manager at TechnologyAdvice. Skills: Email marketing, Content marketing, Lead generation, Campaign management. Execute email marketing campaigns. Execute nurture programs”
What You'll Achieve.
Drive real revenue results
Industry & Context.
Recommend practical ways to improve performance
What They're Looking For.
Must Have
3-7 years B2B marketing, Email marketing experience, Content marketing experience, Lead generation experience, Campaign execution experience, Event marketing experience, Demand generation experience, Multi-channel marketing campaigns, CRM experience, Marketing automation platforms experience, Marketing content creation, Manage multiple concurrent projects, Prioritize effectively, Deliver work accurately, Analyze campaign results, Recommend optimizations
Nice to Have
B2B technology environment experience, SaaS environment experience, Media environment experience, Publishing environment experience, Demand generation environment experience
What You'll Do.
Execute email marketing campaigns
Execute nurture programs
Execute audience engagement initiatives
Write landing page copy
Write other marketing materials
Update content assets
Support event sponsorships
Support lead acquisition programs
Support follow-up workflows
Support campaign execution
Make landing page updates
Track campaign results
Recommend performance improvements
Collaborate with SDR team
Collaborate with sales team
Support lead engagement
Support campaign follow-up
Support campaign execution
Support content development
How You'll Work.
Team & Collaboration
Partner with Senior Marketing Manager; Work with design team; Work with internal stakeholders; Collaborate with SDR team; Collaborate with sales team
Communication Scope
Email copy; Campaign copy; Landing page copy; Social content
Process & Methodology
Campaign planning, Campaign execution, Campaign reporting, Campaign optimization, Manage multiple projects, Prioritize effectively
Full Job Description
Hi, we’re TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We’re looking for a B2B marketer to take on a key role in our email marketing, events, lead acquisition, and content marketing programs here at TechnologyAdvice. The Marketing Manager will play a pivotal role within our core marketing team that is responsible for building awareness and generating demand from other B2B marketing and demand generation leaders. That’s right, you get to market to other B2B marketers! Reporting directly to the Chief Marketing Officer, this role will support the execution of our email marketing strategies, industry event sponsorships, and related lead acquisition programs to help TechnologyAdvice reach, engage, and convert a targeted audience of marketing professionals. This role will also support our content marketing and thought leadership efforts, helping us craft compelling content and drive awareness and engagement across multiple online channels. You’ll have the opportunity to develop and execute new marketing campaigns and lead generation programs, build impactful email marketing and content, and partner closely with the
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