TechnologyAdvice

Technology

MarketingManager

$75–90k United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Marketing Manager at TechnologyAdvice. Skills: Email marketing, Content marketing, Lead generation, Campaign management. Execute email marketing campaigns. Execute nurture programs”

What You'll Achieve.

Drive real revenue results

Industry & Context.

Technology
Problems you'll solve

Recommend practical ways to improve performance

What They're Looking For.

Must Have

3-7 years B2B marketing, Email marketing experience, Content marketing experience, Lead generation experience, Campaign execution experience, Event marketing experience, Demand generation experience, Multi-channel marketing campaigns, CRM experience, Marketing automation platforms experience, Marketing content creation, Manage multiple concurrent projects, Prioritize effectively, Deliver work accurately, Analyze campaign results, Recommend optimizations

Nice to Have

B2B technology environment experience, SaaS environment experience, Media environment experience, Publishing environment experience, Demand generation environment experience

What You'll Do.

Execute email marketing campaigns

Execute nurture programs

Execute audience engagement initiatives

Write landing page copy

Write other marketing materials

Update content assets

Support event sponsorships

Support lead acquisition programs

Support follow-up workflows

Support campaign execution

Make landing page updates

Track campaign results

Recommend performance improvements

Collaborate with SDR team

Collaborate with sales team

Support lead engagement

Support campaign follow-up

Support campaign execution

Support content development

How You'll Work.

Team & Collaboration

Partner with Senior Marketing Manager; Work with design team; Work with internal stakeholders; Collaborate with SDR team; Collaborate with sales team

Communication Scope

Email copy; Campaign copy; Landing page copy; Social content

Process & Methodology

Campaign planning, Campaign execution, Campaign reporting, Campaign optimization, Manage multiple projects, Prioritize effectively

Full Job Description

Hi, we’re TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We’re looking for a B2B marketer to take on a key role in our email marketing, events, lead acquisition, and content marketing programs here at TechnologyAdvice. The Marketing Manager will play a pivotal role within our core marketing team that is responsible for building awareness and generating demand from other B2B marketing and demand generation leaders. That’s right, you get to market to other B2B marketers! Reporting directly to the Chief Marketing Officer, this role will support the execution of our email marketing strategies, industry event sponsorships, and related lead acquisition programs to help TechnologyAdvice reach, engage, and convert a targeted audience of marketing professionals. This role will also support our content marketing and thought leadership efforts, helping us craft compelling content and drive awareness and engagement across multiple online channels. You’ll have the opportunity to develop and execute new marketing campaigns and lead generation programs, build impactful email marketing and content, and partner closely with the

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