Sanoma Learning
Digital Products / MedTech / Digital Health
MarketingManager
“Marketing Manager at Sanoma Learning. Skills: Marketing strategy, Digital product marketing, Campaign management. Develop and execute marketing strategies. Lead product marketing activities”
What You'll Achieve.
Analyze campaign effectiveness
Industry & Context.
What They're Looking For.
Must Have
Minimum 5 years of experience in marketing roles, Managerial experience, Experience in marketing digital products, Experience in marketing SaaS, Experience in marketing online platforms, Experience in marketing technology solutions, Proven experience in managing 360° marketing campaigns, Knowledge of marketing automation, Knowledge of digital marketing tools, Ability to manage marketing budgets, Ability to analyze KPIs, Experience working closely with sales teams, Experience supporting sales processes, Presentation skills, Product training skills, Excellent organizational skills, Ability to work independently, Good command of English
Nice to Have
Experience in the MedTech sector, Experience in the HealthTech sector, Experience with medical device products
What You'll Do.
Develop and execute marketing strategies
Lead product marketing activities
Manage online marketing campaigns
Manage offline marketing campaigns
Plan marketing activities
Execute marketing activities
Optimize marketing activities
Manage marketing budget
Analyze campaign effectiveness
Collaborate on marketing automation tools
Ensure brand consistency
Oversee branding activities
Prepare marketing materials
Prepare sales materials
Conduct product training sessions
Analyze market trends
Analyze customer needs
Analyze competitor activities
How You'll Work.
Team & Collaboration
Collaborate on the design and implementation of marketing automation tools; Cooperate with sales teams; Cooperate with product teams; Cooperate with logistics teams; Cooperate with production teams; Support the sales team in marketing and product-related activities
Communication Scope
Presentation skills; Product training skills
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