Pavago
Managed IT Services
MarketingManager
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“Marketing Manager at Pavago. Skills: B2B Marketing, Growth Marketing, Salesforce, AI Tools. Own marketing function and roadmap. Analyze performance data”
What You'll Achieve.
Drive lead generation; Drive brand growth; Drive measurable business outcomes; Support pipeline growth; Support revenue objectives; Improve marketing effectiveness; Improve marketing ROI; Increase LinkedIn engagement; Grow LinkedIn audience; Improve newsletter engagement; Improve email performance; Increase webinar registrations; Increase webinar attendance; Grow website traffic; Grow organic search; Improve lead conversion rates; Increase Google Business Profile engagement; Improve campaign ROI; Improve marketing efficiency
Industry & Context.
Data-driven decision making; Strategic recommendations
What They're Looking For.
Must Have
4-7 years B2B marketing experience, Owning or leading marketing function, Written English communication skills, Creating marketing content, Using Salesforce and marketing automation, Experience with Salesforce Sales Engagement, Experience with Salesforce Pardot, Experience with LinkedIn, Experience with Webflow, Experience with Zoom Webinars, Experience with Canva, Experience with Google Search Console, Understanding of marketing analytics, Ability to analyze data, Experience hiring and managing contractors, Understanding of B2B sales cycles, Active use of AI tools, Explain AI integration into marketing
Nice to Have
Managed IT services experience, MSP industry experience, Telecom industry experience, Networking industry experience, Marketing through channel partners, SEO knowledge, Experience leading company rebrand, Experience managing website redesign, Experience scaling marketing operations, Extensive use of Claude, Extensive use of ChatGPT, Extensive use of Gemini
What You'll Do.
Own marketing function and roadmap
Analyze performance data
Recommend improvements
Develop initiatives for lead generation
Execute initiatives for pipeline growth
Execute initiatives for revenue objectives
Identify optimization opportunities
Collaborate with leadership on growth
Prepare monthly KPI reports
Monitor performance across channels
Identify trends and opportunities
Identify underperforming areas
Make proactive recommendations
Manage LinkedIn presence
Develop weekly LinkedIn content
Create monthly newsletter
Develop blog content strategies
Manage blog publication schedules
Produce content for engagement
Produce content for lead generation
Produce content for SEO
Coordinate case study development
Manage webinar promotion
Manage webinar registration
Manage webinar email sequences
Manage webinar post-event follow-up
Coordinate webinar logistics
Repurpose webinar content
Manage marketing campaigns
Build email nurture sequences
Optimize email nurture sequences
Develop Salesforce cadences
Launch Salesforce cadences
Ensure marketing supports channel partners
Manage website updates
Manage website content
Maintain Google Business Profile
Optimize Google Business Profile
Respond to customer reviews
Monitor local search presence
Coordinate website improvements
Coordinate digital marketing initiatives
Support website redesign
Support rebranding initiatives
Oversee project timelines
Oversee quality standards
Manage marketing resources
Manage marketing budgets
Develop scalable marketing workflows
Develop scalable marketing processes
Improve campaign execution
Improve reporting systems
Improve content production systems
Leverage AI tools for efficiency
Leverage AI tools for content development
Leverage AI tools for decision-making
Improve marketing effectiveness
Improve marketing ROI
How You'll Work.
Team & Collaboration
Directly with leadership; With internal teams; With channel partners; Support sales teams
Communication Scope
Written communication; Presenting reports
Process & Methodology
Roadmap planning, Budget management, Project timelines, Deliverables management
Full Job Description
**Position Type:** Full-Time, Remote **Location:** Remote **Working Hours:** U.S. Business Hours **Compensation:** $3,500–$5,000 USD/month ### About the Role We are seeking a strategic and hands-on Marketing Manager to lead and scale the marketing function for a growing B2B managed IT and wireless services company. This is a highly autonomous role where you will own marketing end-to-end, working directly with the CEO to drive lead generation, brand growth, content strategy, and marketing performance. The ideal candidate combines strategic thinking with strong execution skills, understands B2B sales cycles, and is comfortable making data-driven decisions without requiring constant direction. You'll have ownership of marketing initiatives, budget authority, and the ability to hire and manage external contractors to support execution. This is not a coordinator role. You will serve as the company's primary marketing leader and be responsible for driving measurable business outcomes. ### Responsibilities ### Marketing Strategy & Performance * Own the marketing function and overall marketing roadmap. * Analyze performance data across all marketing channels and recommend improvements. * Develop and execute initiatives that support lead generation, pipeline growth, and revenue objectives. * Identify opportunities to optimize campaigns, content, and marketing processes. * Collaborate directly with leadership on growth initiatives and business priorities. ### Reporting & Analytics * Prepare and present monthly KPI reports. * Monitor and analyze performance across: * LinkedIn * Salesforce Pardot (MCAE) * Webinars * Google Search Console * Google Business Profile * Salesforce Sales Engagement * Identify trends, opportunities, and underperforming areas. * Make proactive recommendations based on performance data. ### Content Marketing * Manage the company's LinkedIn presence. * Develop weekly LinkedIn content for both the company page and executive personal brands. * Create and d
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