Norton Rose Fulbright Canada
professional services
MarketingManager
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“Marketing Manager at Norton Rose Fulbright Canada. Skills: marketing strategy, marketing campaigns, relationship development, sponsorship, events. developing and delivering on marketing tactics and initiatives aligned with growth priorities and the regional plans. servicing our Calgary and Vancouver offices”
What You'll Achieve.
aligned with growth priorities; advance the business objectives; extend our market reach; enhance brand; achieve results; increase revenue; showcasing overall cost and outcomes; track and report on outcome; Define goals and objectives in all aspects of the event
Industry & Context.
Quick problem solver
What They're Looking For.
Must Have
10-12 years of experience in business-to-business marketing, communications and/or business development, Ability to manage multiple, disparate projects through to completion, interacting with a wide range of stakeholders, Active listener, Quick problem solver, writing skills, Experience with high level collaboration with one or more work teams on a regional, national and sometimes global level
Nice to Have
preferably in the professional services industry
What You'll Do.
developing and delivering on marketing tactics and initiatives aligned with growth priorities and the regional plans
servicing our Calgary and Vancouver offices
build relationships with key influencers
Understand regional plans and identify targeted marketing strategies that support and advance the business objectives
Lead and develop creative marketing campaigns and programs that extend our market reach and enhance brand determine the methods
processes and steps to achieve results
Create and maintain a program to build our relationship with key clients
and amplify the profile of select lawyers and matters to demonstrate the depth of our talent across key markets
Enable communications and connectivity of marketing programs and relationship development
Responsible for understanding and analyzing the competitive landscape working with leadership to help ensure we have a competitive offering
Keep current on trends
and best practices as well as new and upcoming platforms
Oversee market program related internal communications
Pro-actively identify sponsorship
donation and industry-led associations opportunities
research and provide recommendations showcasing overall cost and outcomes
Oversee content creation including messaging
advertisements and brand inclusions
track and report on outcome
Proactively recommend regional firm-led events
client hosting opportunities and ticketing
Define goals and objectives in all aspects of the event
Identify speakers and topics
Oversee content creation including invitation and speeches
Oversee the targeting and creation of key client lists
How You'll Work.
Team & Collaboration
Ability to manage multiple, disparate projects through to completion, interacting with a wide range of stakeholders; Experience with high level collaboration with one or more work teams on a regional, national and sometimes global level; working with leadership; working with office managing partners
Communication Scope
writing skills
Process & Methodology
Ability to manage multiple, disparate projects through to completion
Full Job Description
**4 days per week in office - Calgary office** Working closely with the Market Programs Senior Manager, this dynamic position requires developing and delivering on marketing tactics and initiatives aligned with growth priorities and the regional plans, servicing our Calgary and Vancouver offices. It combines both strategic marketing development and rigor in-market execution as they will work directly with office managing partners to grow the brand, build relationships with key influencers and increase revenue. **You will be focusing on:** **Market strategy** * Understand regional plans and identify targeted marketing strategies that support and advance the business objectives * Lead and develop creative marketing campaigns and programs that extend our market reach and enhance brand exposure; determine the methods, processes and steps to achieve results * Create and maintain a program to build our relationship with key clients, and amplify the profile of select lawyers and matters to demonstrate the depth of our talent across key markets * Enable communications and connectivity of marketing programs and relationship development * Responsible for understanding and analyzing the competitive landscape working with leadership to help ensure we have a competitive offering * Keep current on trends, changes, and best practices as well as new and upcoming platforms * Oversee market program related internal communications **Sponsorship** * Pro-actively identify sponsorship, donation and industry-led associations opportunities * Assess, research and provide recommendations showcasing overall cost and outcomes * Oversee content creation including messaging, advertisements and brand inclusions * Leverage sponsorship, track and report on outcome **Events and client hosting** * Proactively recommend regional firm-led events, client hosting opportunities and ticketing * Define goals and objectives in all aspects of the event * Identify speakers and topics * Oversee content creation
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