NeoWork
Marketing and Advertising
MarketingManager
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“Marketing Manager at NeoWork. Skills: Marketing strategy, Digital marketing, Campaign execution, Lead generation, Brand awareness. Develop and implement integrated marketing campaigns. Manage and optimize digital marketing channels”
What You'll Achieve.
Drive growth across multiple channels.; Increase brand awareness.; Generate leads.; Support business objectives.; Impact the company’s presence in the marketplace significantly.
Industry & Context.
Ability to analyze data and use insights to drive decision-making.
Required in-person sessions in Medellín
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Communications, or a related field., 5+ years of experience in marketing, preferably in B2B, SaaS, or technology sectors., Proven track record in developing and executing successful marketing campaigns., Excellent communication and leadership skills., Ability to analyze data and use insights to drive decision-making., Experience working in fast-paced, collaborative environments.
Nice to Have
Fluency in Spanish language skills are a plus.
What You'll Do.
Develop and implement integrated marketing campaigns
Manage and optimize digital marketing channels
Lead the creation and management of marketing content
Analyze marketing performance data
and other promotional activities
Manage marketing budgets and allocate resources efficiently
How You'll Work.
Team & Collaboration
Collaborate with sales, product, and creative teams to ensure consistent messaging and alignment with company goals.; Collaborate with cross-functional teams to align marketing initiatives with product launches and business goals.
Communication Scope
Excellent communication skills
Full Job Description
NeoWork is seeking a dynamic and strategic **Marketing Manager** to lead our marketing efforts and drive growth across multiple channels. This role demands a creative thinker with strong leadership skills to develop and execute comprehensive marketing strategies that increase brand awareness, generate leads, and support business objectives. The Marketing Manager will collaborate closely with sales, product, and creative teams to ensure consistent messaging and alignment with company goals. This position offers the opportunity to impact the company’s presence in the marketplace significantly. ### Responsibilities * Develop and implement integrated marketing campaigns that drive awareness, generate leads, and support sales objectives. * Manage and optimize digital marketing channels including SEO, PPC, email marketing, social media, and content marketing. * Lead the creation and management of marketing content such as blog posts, case studies, whitepapers, and sales collateral. * Analyze marketing performance data to measure effectiveness and optimize campaigns accordingly. * Coordinate events, webinars, and other promotional activities to increase market reach. * Manage marketing budgets and allocate resources efficiently. * Collaborate with cross-functional teams to align marketing initiatives with product launches and business goals. **Requirements** * Bachelor’s degree in Marketing, Business, Communications, or a related field. * 5+ years of experience in marketing, preferably in B2B, SaaS, or technology sectors. * Proven track record in developing and executing successful marketing campaigns. * Strong knowledge of digital marketing tools and platforms (Google Analytics, SEO, PPC, email marketing software, CRM). * Excellent communication and leadership skills. * Ability to analyze data and use insights to drive decision-making. * Experience working in fast-paced, collaborative environments. * Fluency in English; Spanish language skills are a plus. **Benefits** * W
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