MarketingManager

Lilli is a technology-enabled care company supporting people to live independently for longer. As a fast-growing health tech company, Lilli is building across both B2B (local authorities, ICBs, care providers) and B2C markets. We're looking for driven, curious people who want to make a genuine difference to people’s lives. This is a hands-on, high-impact marketing role for someone based in the UK who thrives on getting stuck in and wants to own their work end-to-end. You'll sit at the heart of Lilli's commercial engine, generating demand and supporting revenue. You'll work closely with the sales, external affairs and product teams to build and run marketing programmes across both our B2B and B2C channels. This role will suit someone who is energised by variety, comfortable switching between strategic thinking and detailed execution, and genuinely excited about marketing technology that improves people's lives. **What makes this role challenging** * Our B2B sales cycles can be long and complex so we need campaigns that nurture and support a strong hand-off to sales * Our B2C offering is brand new – so you’ll be supporting us to get this off the ground * HubSpot is central to how we operate. You'll need to build and optimise workflows that actually get used, and report on results * Lilli is a category-creator in a noisy market. You'll need to cut through without a huge budget. * You'll be supporting bids and evidence generation — work that requires precision, credibility, and an ability to translate impact into compelling narrative. **Responsibilities** Lead generation & marketing automation * Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels * Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring * Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off * Report on pipeline contribution, lead quality, and marketing ROI Campaign management & digital mar