Informa Group Plc.
Media
MarketingManager
“Marketing Manager at Informa Group Plc.. Skills: Marketing strategy, Campaign execution, Brand management, Data analysis. Develop and implement strategic marketing campaigns. Drive exhibition promotion”
What You'll Achieve.
Drive exhibition promotion; Enhance brand visibility; Deliver content of exceptional quality; Optimize marketing initiatives for maximum impact; Optimize marketing initiatives for maximum efficiency; Expand event visibility; Expand audience reach; Elevate campaign effectiveness
Industry & Context.
Creative problem-solving; Strategic thinking
What They're Looking For.
Must Have
Bachelor's degree or higher in Marketing, Advertising, Business Administration, or a related field, 8+ years of progressive experience in exhibition/trade show marketing, Proven leadership in managing marketing teams, Proficient in digital marketing tools, Proficient in CRM systems, Proficient in event management platforms, Proficient in Microsoft Office applications, Exceptional written and verbal communication skills in English and Chinese (Cantonese and Mandarin), Superior interpersonal and communication abilities, Proven collaborative skills, Excellent project management abilities, Excellent analytical abilities, Excellent multi-tasking abilities, Creative problem-solving abilities, Strategic thinking abilities, Ability to manage complex marketing calendars, Ability to meet challenging deadlines, Demonstrated adaptability, Demonstrated teamwork orientation, Demonstrated self-motivation
Nice to Have
Enthusiasm for food, hospitality, and delivering exceptional industry experiences
What You'll Do.
Develop and implement strategic marketing campaigns
Drive exhibition promotion
Enhance brand visibility
Analyze campaign performance metrics
Identify emerging industry trends
Collaborate with cross-functional stakeholders
Deliver content of exceptional quality
Optimize marketing initiatives
Develop and execute integrated marketing campaigns
Enhance brand recognition
Enhance market positioning
Create and deliver professional content
Cultivate media partner relationships
Strengthen media partner relationships
Cultivate industry thought leader relationships
Strengthen industry thought leader relationships
Expand event visibility
Expand audience reach
Conduct analysis on marketing campaign performance
Report on marketing campaign performance
Track digital engagement
Use insights to optimize campaigns
Maintain current knowledge of industry developments
Maintain current knowledge of marketing best practices
Elevate campaign effectiveness
Conceptualize innovative promotional channels
Implement innovative promotional channels
Conceptualize innovative marketing approaches
Implement innovative marketing approaches
How You'll Work.
Team & Collaboration
Cross-functional stakeholders; Internal teams; External partners
Communication Scope
Written communication; Verbal communication; Interpersonal abilities; Chinese communication
Process & Methodology
Project management, Multi-tasking, Marketing calendars, Meeting deadlines
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