Informa Group Plc.
Media
MarketingManager
Neural analysis suggests this role is
optimal for mid candidates.
“Marketing Manager at Informa Group Plc.. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Develop integrated marketing campaigns. Execute integrated marketing campaigns”
What You'll Achieve.
Drive exhibition promotion; Enhance brand visibility; Optimize marketing initiatives; Maximum impact; Maximum efficiency
Industry & Context.
Creative problem-solving; Strategic thinking
What They're Looking For.
Must Have
Bachelor's degree or higher, 8+ years of experience, Proven leadership experience, Proficient in digital marketing tools, Proficient in CRM systems, Proficient in event management platforms, Proficient in Microsoft Office, Exceptional written communication skills, Exceptional verbal communication skills, Superior interpersonal abilities, Superior communication abilities, Proven collaborative skills, Excellent project management abilities, Excellent analytical abilities, Excellent multi-tasking abilities, Creative problem-solving abilities, Strategic thinking abilities, Manage complex marketing calendars, Meet challenging deadlines, Demonstrated adaptability, Teamwork orientation, Self-motivation
Nice to Have
Enthusiasm for food, Enthusiasm for hospitality, Enthusiasm for delivering exceptional industry experiences
What You'll Do.
Develop integrated marketing campaigns
Execute integrated marketing campaigns
Enhance brand recognition
Enhance market positioning
Collaborate with internal teams
Collaborate with external partners
Create professional content
Deliver professional content
Cultivate relationships with media partners
Strengthen relationships with media partners
Cultivate relationships with industry thought leaders
Strengthen relationships with industry thought leaders
Expand event visibility
Expand audience reach
Conduct analysis on marketing campaign performance
Report on marketing campaign performance
Maintain knowledge of industry developments
Maintain knowledge of marketing best practices
Elevate campaign effectiveness
Conceptualize innovative promotional channels
Implement innovative promotional channels
Conceptualize marketing approaches
Implement marketing approaches
How You'll Work.
Team & Collaboration
Cross-functional stakeholders; Internal teams; External partners
Communication Scope
English; Chinese; Cantonese; Mandarin
Process & Methodology
Project management, Multi-tasking
Full Job Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. This role is based in our 17/F, China Resources Building, 26 Harbour Road, Wan Chai, Hong Kong office. ROLE SUMMARY: We are seeking a strategic and creative Marketing Manager to develop and implement strategic marketing campaigns that drive exhibition promotion and enhance brand visibility. The successful candidate will be responsible for analyzing campaign performance metrics, identifying emerging industry trends, and collaborating with cross-functional stakeholders to deliver content of exceptional quality. This role requires a strategic mindset with strong analytical capabilities to optimize marketing initiatives for maximum impact and efficiency across our Food & Hospitality portfolio. PRINCIPAL DUTIES AND RESPONSIBILITIES: * Strategies, develop and execute integrated marketing campaigns across but not limited to digital, print, and partnership channels. * Enhance brand recognition and market positioning for all exhibitions within the Food & Hospitality portfolio * Collaborate with internal teams and external partners to create and deliver high-calibre professional content * Cultivate and strengthen relationships with media partners and industry thought leaders to expand event visibility and audience reach * Conduct thorough analysis and reporting on marketing campaign performance, track KPIs such as visitor growth and digital engagement, using insights to optimise campaigns. * Maintain curren
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