dmg events
events
MarketingManager
Neural analysis suggests this role is
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“Marketing Manager at dmg events. Skills: integrated marketing strategies, marketing campaign execution, digital marketing, data analysis, budget management. developing and executing integrated marketing strategies. drive exhibitor, delegate, sponsor, and visitor acquisition”
What You'll Achieve.
drive exhibitor, delegate, sponsor, and visitor acquisition; delivery of high-impact, data-driven marketing campaigns; strengthen brand positioning; maximise audience engagement; contribute directly to commercial and attendance targets; delivering measurable commercial results
Industry & Context.
problem-solving and decision-making skills
What They're Looking For.
Must Have
Minimum 4–6 years of marketing experience, preferably within events, exhibitions, conferences, B2B marketing, or related industries, Proven experience managing integrated marketing campaigns and delivering measurable commercial results, understanding of integrated marketing strategy and campaign management, Experience in digital marketing, including email marketing, PPC, SEO/SEM, social media, and website management, Experience with CRM systems, database management, audience segmentation, and marketing automation platforms, analytical skills with the ability to interpret campaign data and performance metrics, Budget management and forecasting experience, Experience managing agencies, suppliers, media partners, and third-party vendors, Knowledge of event registration systems, mobile event applications, and digital engagement tools, project management and organisational skills with the ability to manage multiple priorities, Excellent written and verbal communication skills, Advanced proficiency in Microsoft Office applications, particularly Excel, PowerPoint, Word, and Outlook
Nice to Have
Marketing qualification is advantageous
What You'll Do.
developing and executing integrated marketing strategies
and visitor acquisition
delivery of high-impact
data-driven marketing campaigns
strengthen brand positioning
maximise audience engagement
contribute directly to commercial and attendance targets
Develop and execute integrated marketing campaigns across the event portfolio
Manage campaign timelines
and marketing budgets
Oversee event websites
and third-party integrations
Create and manage strategic marketing plans
Manage and optimise multi-channel marketing campaigns across digital and traditional platforms
and report on marketing budgets
and optimise event databases
Manage relationships with media partners
Coordinate the development and production of marketing collateral
provide onsite marketing support during events
How You'll Work.
Team & Collaboration
works collaboratively with internal stakeholders, external partners, agencies, and suppliers; works closely with exhibition sales, sponsorship, conference production, delegate sales, operations, and digital teams; cross-functional collaboration; stakeholder engagement; regular coordination with external suppliers, creative agencies, media partners, and technology providers
Communication Scope
Excellent written and verbal communication skills
Process & Methodology
Manage campaign timelines, critical paths, Create and manage strategic marketing plans, campaign timelines, and critical paths, project management and organisational skills with the ability to manage multiple priorities
Full Job Description
Job Purpose: The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive exhibitor, delegate, sponsor, and visitor acquisition across the event portfolio. The role ensures the delivery of high-impact, data-driven marketing campaigns that strengthen brand positioning, maximise audience engagement, and contribute directly to commercial and attendance targets. This position works collaboratively with internal stakeholders, external partners, agencies, and suppliers to deliver world-class marketing campaigns using a balanced mix of traditional, digital, and innovative marketing channels. Key Accountabilities: • Develop and execute integrated marketing campaigns across the event portfolio. • Manage campaign timelines, critical paths, and marketing budgets. • Oversee event websites, digital platforms, mobile applications, registration systems, and third-party integrations to ensure optimal user experience and functionality. • Create and manage strategic marketing plans, campaign timelines, and critical paths aligned to event objectives and deadlines. • Manage and optimise multi-channel marketing campaigns across digital and traditional platforms including email, social media, PR, paid media, SEO/SEM, website, outdoor, print, and partnerships. • Monitor, manage, and report on marketing budgets, campaign performance, and marketing ROI. • Build, maintain, segment, and optimise event databases to support targeted and mass marketing campaigns while ensuring data quality and compliance. • Manage relationships with media partners, associations, agencies, and suppliers, including negotiating barter and promotional agreements. • Coordinate the development and production of marketing collateral and provide onsite marketing support during events. Job Context: The Marketing Manager works closely with exhibition sales, sponsorship, conference production, delegate sales, operations, and digital teams to deliver commercially successful ev
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