COGNNA

Cybersecurity

MarketingManager

$200–350k ~AI est. Riyadh, Riyadh Province, Saudi Arabia FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Marketing Manager at COGNNA. Skills: Demand generation, Digital marketing, Content creation, Growth metrics. Execute marketing campaigns. Drive local awareness”

What You'll Achieve.

Generate pipeline; Optimize campaigns; Elevate market positioning; Drive MQL growth; Accelerate pipeline; Enable sales; Drive self-serve adoption; Optimize ROI

Industry & Context.

Cybersecurity
Problems you'll solve

Creative problem-solving; Data-driven optimization

What They're Looking For.

Must Have

7+ years B2B SaaS marketing, 3 years managerial role, Managing digital marketing campaigns, Managing demand generation campaigns, Hands-on CRM expertise, Hands-on marketing automation expertise, Proficiency in Google Analytics, Proficiency in Google Ads, Proficiency in LinkedIn Campaign Manager, Proficiency in SEO tools, Excellent copywriting skills, Excellent storytelling skills, Excellent content creation skills, Data-driven mindset, Analyze campaign performance, Suggest actionable improvements, Project management skills, Basic understanding cybersecurity principles, Basic understanding B2B buying cycles

Nice to Have

3+ years managerial role, Familiarity with PLG frameworks, Familiarity with funnel optimization, Interest in cybersecurity, Desire to learn technical nuances

What You'll Do.

Execute marketing campaigns

Drive local awareness

Drive customer acquisition

Run lead generation campaigns

Write marketing materials

Coordinate marketing materials

Create email newsletters

Oversee digital channels

Optimize digital channels

Manage SEO operations

Manage PPC operations

Manage paid media operations

Manage email marketing operations

Manage social media operations

Coordinate marketing rollouts

Execute marketing rollouts

Align with sales timelines

Align with product timelines

Organize community events

Organize trade show participations

Execute co-branded campaigns

Execute joint initiatives

Support PLG initiatives

Optimize user onboarding

Optimize digital touchpoints

Drive self-serve adoption

Monitor campaign KPIs

Analyze traffic metrics

Analyze conversion metrics

Prepare performance reports

How You'll Work.

Team & Collaboration

Product teams; Sales teams; Leadership teams; Cross-functional teams

Communication Scope

Copywriting; Storytelling; Content creation; Presentations; Communication

Process & Methodology

Project management, Agile

Full Job Description

**COGNNA** is a fast-growing cybersecurity startup redefining how businesses secure their operations. Our AI-powered SaaS platform enables organizations—ranging from agile startups to large enterprises—to detect, prevent, and respond to threats with precision and speed. Headquartered in Riyadh, Saudi Arabia, we’re on a mission to empower businesses locally and globally to build resilient and cost-effective security operations. As a **Marketing Manager** , you will be the driving force behind executing COGNNA’s growth engine and amplifying our brand presence. In this role, you’ll manage and execute multi-channel marketing initiatives across demand generation, digital marketing, content creation, and local event management. You’ll work closely with product, sales, and leadership teams to generate pipeline, optimize campaigns, and elevate our market positioning. This is a high-impact role that blends tactical execution, creative problem-solving, and data-driven optimization in a fast-paced, startup environment. ### 🔍 What You’ll Do * **Execute Marketing Strategy:** Translate high-level business goals into actionable, data-driven marketing campaigns to drive local awareness and customer acquisition. * **Drive Demand Generation:** Run high-converting lead generation campaigns focused on MQL growth, pipeline acceleration, and sales enablement. * **Create Content & Brand Assets:** Write and coordinate compelling marketing materials—including blogs, case studies, website copy, and email newsletters—that resonate with cybersecurity buyers. * **Manage Digital Channels:** Directly oversee and optimize daily operations for SEO, PPC/paid media, email marketing, and social media platforms. * **Support Go-to-Market (GTM):** Coordinate and execute marketing rollouts for new product features and launches in alignment with product and sales timelines. * **Coordinate Events & Community:** Organize local cybersecurity community events, webinars, and trade show participations to build

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