MarketingManager

About the Role We’re an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale our marketing efforts. In this role, you’ll develop, test, and expand customer acquisition channels, with a strong emphasis on building scalable channels beyond paid advertising. You’ll be responsible for identifying new growth opportunities, experimenting quickly, improving campaign performance, and helping our product reach far and wide. With our product-led growth strategy, you’ll collaborate across teams to fuel customer acquisition, improve engagement, and expand our customer base. Responsibilities Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs. Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels. Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution. Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials. Build a library of creative concepts to communicate value to different buyer personas. Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention. Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns. Qualifications You have strong startup experience and are comfortable working in a fast-moving, resourceful environment. You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts. You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition. You love brainstorming new concepts, ad creatives, campaign ideas, and messaging. You have experience acquiring small businesses and prosumer customers. You understand how to assess campaign impact and estimat