AstraZeneca
pharmaceutical
MarketingManager
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“Marketing Manager at AstraZeneca. Skills: Brand Management, Marketing Strategy, Team Leadership. Lead the cross functional Brand Team. Develop brand strategy aligned to TA strategy”
What You'll Achieve.
commercial and hospital sales target; SOV and Market Share; optimize product fit and portfolio strength; optimize promotional effort; opportunities for greater cost-efficiency and return on investment; strategic alignment with budget; high standards of quality, compliance, and brand consistency; actionable insights and strategic recommendations; enhance team effectiveness
Industry & Context.
What They're Looking For.
Must Have
Bachelor’s degree or above, preferably in Medical or related majors, At least 5 years’ experience in pharmaceutical sales or marketing, background in productrand marketing, demonstrated leadership and team management responsibilities, Solid experience in brand management, proven communication and presentation abilities, Proficient in both written and spoken English, Skilled in using MS Office software
Nice to Have
Additional cross-functional experience in sales management or medical affairs is desirable
What You'll Do.
Lead the cross functional Brand Team
Develop brand strategy aligned to TA strategy
Optimize a portfolio of products
Build & maintain professional relationships
Develop people & team
Achieve objectives of AZ products
Develop a Therapeutic Area Strategy
Manage Marketing mix for each product
Develop training material and programs
Develop product launch plans
Provide quality product sales forecasting
Develop training strategy
Build and maintain global AZ network
Maintain close relationship with Regional Sales Management
Ensure effective cross functional collaboration
Consolidate and manage the brand budget
Monitor and control promotional expenditure
Lead the development and execution of marketing plan
Oversee the promotional materials
Partner with Market Intelligence / Market Research agencies
Ensure high quality delivery of product training
Cultivate and maintain strategic relationships with KEEs
Drive market leadership
Recruit talents to build the effective team
Responsible for performance management
Build talent pool within team
Provide coaching and feedback to team members
Submit Monthly business review data
Provide Market Research findings
How You'll Work.
Team & Collaboration
Lead the cross functional ‘Brand Team’; Work with other function to achieve objectives; Ensure effective cross functional collaboration and alignment; Partner with Market Intelligence / Market Research agencies
Communication Scope
presentation abilities; written and spoken English
Full Job Description
**Marketing Manager** * To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. * Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships. * Develop people & team. Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share. **_ROLE & RESPONSIBILITIES_** **Portfolio Strategy Planning** * Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. * Review and manage Marketing mix for each product in portfolio to optimize promotional effort. * Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives. * Develop product launch plans (with BMs) and submit to Marketing Director. * Work with BMs and sales management to provide quality product sales forecasting * Develop training strategy (with BMs) to align with LCM. * Build and maintain global AZ network and relationships through attendance of regional/global workshops. **Lead Brand Team** * To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. * Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment. * Ensure effective cross functional collaboration and alignment to brand objectives. **Implementation: Budgeting & Promotion** * Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Director approval with clear strategic rationale. * Monitor and control promotional expenditure, proactively identifying opportunities for greater cost-efficiency and return on investment. * Lead the development and execution of marketing plan and campaigns, ensuring strategic alignment with budget. * Oversee the promotional materials produced by BMs
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