MarketingManager

Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. As the leading mental health provider, Array is on a mission to transform access to quality, timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum, from the hospital to the home. Array partners with an extensive network of hospitals, health systems, community healthcare organizations, and payors to improve access and deliver the highest quality of care to patients. ABOUT THE ROLE The Marketing Manager is responsible for developing, planning, and executing integrated, multi-channel marketing campaigns that drive high-quality leads and pipeline growth in support of Array’s business objectives. This role plays a critical part in defining Ideal Customer Profiles (ICPs), partnering closely with sales to execute account-based marketing (ABM) programs, and supporting competitive displacement and growth initiatives. The Marketing Manager owns end-to-end campaign strategy and execution across digital, outbound, and event-based channels, translating market insights, buyer needs, and performance data into impactful, results-driven programs. This role collaborates cross-functionally with sales, account management, and marketing operations to ensure alignment, consistency, and measurable impact. WHAT YOU’LL DO - Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies. - Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions. - Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees. - Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordi