AEG Worldwide
Entertainment
MarketingManager
“Marketing Manager at AEG Worldwide. Skills: Marketing strategy, Digital marketing, Campaign execution, Budget management. Develop marketing assets. Manage advertising”
What You'll Achieve.
Drive ticket sales; Optimize campaigns for performance; Achieve high open rates; Achieve high CTR; Achieve high conversions
Industry & Context.
Analytical; Data-driven decisions
What They're Looking For.
Must Have
BAS Degree in Marketing, 4-6 years related work experience, Experience with media buying, Experience executing digital media plans, Experience with omni-channel digital marketing, Experience with email marketing, Experience with mobile marketing, Experience with digital marketing programs, Experience sourcing content development, Experience managing content publishing, Knowledge of social media, Knowledge of online marketing initiatives, Knowledge of online marketing strategies, Knowledge of MS Word, Knowledge of Outlook, Knowledge of PowerPoint, Knowledge of Google AdWords, Knowledge of Rubicon, Knowledge of CMS, Knowledge of Photoshop, Functional knowledge of WordPress, Knowledge of programmatic media, Knowledge of real time bidding, Knowledge of data analysis, Knowledge of budgeting, Detail oriented, Ability to multitask, Manage multiple campaigns, Manage multiple projects, Proficient in content marketing theory, Proficient in content marketing application, Ability to switch from creative to analytical, Ability to prove ideas analytically sound, Knowledge of music industry
Nice to Have
Experience with CMS, Experience with Photoshop, Experience with Google AdWords, Experience with Rubicon, Experience with programmatic media, Experience with real time bidding, Experience with data analysis, Experience with budgeting, Experience with music industry
What You'll Do.
Develop marketing assets
Develop integrated marketing plans
Target demographic audiences
Communicate with talent buyers
Communicate with leadership
Oversee execution of best practices
Manage email marketing
Manage multiple budgets
Optimize media placement
Report on return on investment
Report on return on advertising spending
Understand success metrics
Leverage centralized tools
Develop promotional plans
Execute promotional plans
Roll out marketing initiatives
Generate marketing budget
Adhere to marketing budget
Account for advertising
Ensure funds allocated
Oversee advertising settlements
Build digital advertising plans
Monitor digital campaigns
Implement ad schedules
Appeal to specific demographic
Appeal to target customer
Oversee show performance
Adjust marketing strategy
Compile demographic data
Develop digital marketing plans
Develop custom creative
Develop partnership activations
Advance press interviews
Secure artist availability
Coordinate artist availability
Pitch promotions to media
Contact radio stations
Oversee house photographers
Manage venue websites
Provide live social media updates
Coordinate meet and greets
Coordinate guest lists
Create email marketing campaigns
Ensure high open rates
Ensure high conversions
Manage Content Management System
Oversee graphic creation
Conduct marketing research
Compile businesses for promotions
Build relationships with local businesses
Maintain relationships with local businesses
Collaborate on marketing opportunities
Collaborate on emails
Collaborate on banners
Collaborate on promotions
How You'll Work.
Team & Collaboration
Central marketing leadership; Local team; Artist managers; Agents; Marketing teams; Talent buyers; Local leadership; Central leadership; Central digital media buying; Partnerships teams; CRM teams; Creative teams; Management; Label; Public relations agencies; Media outlets; Agencies; Vendor partners; Ticketmaster; AXS
Communication Scope
Written communication; Verbal communication; Listening communication; Public speaking; Press interviews
Process & Methodology
Budget management, Campaign management
Applying for this Marketing Manager role?
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