ASSPL
Wireless
MarketingLeaderSmartphones
“Marketing Leader - Smartphones at ASSPL. Skills: Marketing strategy, Customer acquisition, Campaign management, Growth metrics. Lead marketing strategies for smartphone category. Drive traffic acquisition and conversion”
What You'll Achieve.
Deliver customer acquisition goals; Deliver engagement goals; Achieve ROI targets
Industry & Context.
Data-driven decision making; Root cause analysis
What They're Looking For.
Must Have
5+ years marketing experience, Experience managing teams, Experience using data and metrics, Experience with Excel or Tableau, Experience driving direction and alignment, Experience communicating results to stakeholders, Experience guiding creative input, development and execution
Nice to Have
Experience using SQL, Experience with basic HTML, Website management experience, Content management systems experience
What You'll Do.
Lead marketing strategies for smartphone category
Drive traffic acquisition and conversion
Develop co-marketing initiatives with brands
Own marketing calendar planning
Design full-funnel marketing campaigns
Manage marketing budget allocation
Optimize spend across channels
Drive performance marketing initiatives
Analyze campaign performance metrics
Implement data-driven optimizations
Build relationships with brand marketing teams
Lead influencer marketing programs
Negotiate co-marketing investments
Negotiate production budgets
Coordinate celebrity endorsements
Coordinate brand collaborations
Partner with Category teams
Partner with Product teams
Partner with Operations teams
Collaborate with Creative teams
Collaborate with Content teams
Collaborate with Design teams
Work with Analytics teams
Establish measurement frameworks
Establish reporting dashboards
Lead cross-functional project teams
Mentor marketing team members
Develop marketing team members
Present marketing strategies to leadership
Present marketing results to leadership
Manage external agency relationships
Manage vendor partnerships
Drive process improvements
How You'll Work.
Team & Collaboration
Cross-functional initiatives; Cross-functional teams; Stakeholder relationships; Brand marketing teams; Category teams; Product teams; Operations teams; Creative teams; Content teams; Design teams; Analytics teams; Project teams; Senior leadership; External agency; Vendor partnerships
Communication Scope
Presentations
Process & Methodology
Project management
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