MarketingLead,PathologyLab

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. ### ### The Position ** _Job Summary:_** Lead the development and implementation of business plans and marketing activities focused on disease areas. Drive diagnostic solutions through deep cross-functional collaboration, particularly with Pharma partners, to achieve business targets. **_The Opportunity:_** 1\. Establish and implement strategic marketing plans to achieve corporate objectives. * Formulate and implement comprehensive market promotion plans aligned with the overall disease management diagnostic solutions strategy. * Collaborate closely with Medical Science Affairs (MSA), Corporate Affairs, Communications and Sales teams to plan and execute integrated market events and promotional activities. * Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activities * Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions * Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets * Establish and maintain relationships with industry influences, key communities and strategic partners * Develop and manage Key Opinion Leader for products for effective promotion of product lines * Regular key customers visit to understand their requirements and initiate project to maintain customer relationship and use as a marketing promotion material * Guide preparat