Weekday AI
MarketingLeadOffline&Retention
“Marketing Lead - Offline & Retention at Weekday AI. Skills: Shopper Marketing, Trade Marketing, Brand Activation, Retail Marketing. Analyze shopper behavior. Analyze purchase patterns”
What You'll Achieve.
Drive product visibility; Drive customer engagement; Drive conversion; Drive loyalty; Enhance brand presence; Improve business performance; Drive sales growth; Create impactful customer experiences; Drive measurable business outcomes
Industry & Context.
Analytical skills; Interpret data; Recommend optimization
What They're Looking For.
Must Have
3–6 years of experience, understanding of consumer behavior, understanding of retail environments, understanding of purchase decision drivers, managing end-to-end marketing campaigns, managing activation programs, developing trade marketing strategies, analytical mindset, interpret sales data, interpret campaign metrics, interpret customer insights, working with cross-functional teams, project management skills, execution skills, manage multiple initiatives simultaneously, communication abilities, stakeholder management abilities, collaboration abilities, thrive in fast-paced environment, thrive in evolving business environment, creating impactful customer experiences, driving measurable business outcomes
Nice to Have
Shopper Marketing, Trade Marketing, Brand Activation, Campaign Management, Retail Marketing, Consumer Insights & Analytics, Merchandising & In-Store Promotions, Customer Engagement Strategies
What You'll Do.
Analyze shopper behavior
Analyze purchase patterns
Analyze market trends
Develop marketing strategies
Design shopper marketing initiatives
Execute shopper marketing initiatives
Develop trade marketing strategies
Implement trade marketing strategies
Develop brand activation campaigns
Implement brand activation campaigns
Plan in-store activations
Manage in-store activations
Plan promotional programs
Manage promotional programs
Plan bundling strategies
Manage bundling strategies
Plan merchandising initiatives
Manage merchandising initiatives
Plan seasonal campaigns
Manage seasonal campaigns
Align marketing activities
Co-create promotional campaigns
Co-create visibility campaigns
Develop point-of-purchase materials
Develop retail communication assets
Develop digital creatives
Monitor campaign performance
Recommend optimization strategies
Track key performance indicators
Track customer retention
Track conversion rates
Track promotional effectiveness
Build scalable marketing frameworks
Build marketing playbooks
Identify opportunities to improve shopper experiences
Strengthen customer loyalty
Stay updated on retail trends
Stay updated on consumer behavior shifts
Stay updated on competitive activities
How You'll Work.
Team & Collaboration
Work with marketing teams; Work with category management; Work with sales teams; Work with operations teams; Work with design teams; Work with brand partners; Work with stakeholders; Coordinate with design teams; Coordinate with content teams
Process & Methodology
Project management, Execution skills, Manage multiple initiatives
Applying for this Marketing Lead - Offline & Retention role?
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